HomeLife has a wealth of experience and many 5 star reviews and the objective was to increase the number of quality leads coming through the website for two main financial products.
We structured the Campaigns and Ad Groups to gather high intent keywords to add to the account. It may be lower traffic, but in theory, should lead to higher quality leads. We also took the approach to start off small and expand once we started to see the data and results coming through. This enabled us to be flexible in our approach should we see anything not quite working.