A PPC audit can be a great way to understand the current picture with the advertising account, including wasted ad spend. With a starting point for your PPC strategy in mind, you can move forward from there.
In addition to writing and managing your ads, I will help you develop the best creatives for your audience and increase your click-through rates.
I ensure that your pay per click campaigns are structured appropriately so they are easy to manage, relevant to the target audience and spend budgets wisely.
Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your competitors in the paid search space will provide valuable insight and opportunities to gain more search market share.
I can advise you on how to make your landing pages more attractive to potential customers. This will lead to more conversions and sales for your business.
Having a digital strategy in place is basically the answer to your why, when, how, where and what questions. It's a carefully considered plan that not only details what you plan to achieve but how you are going to do it, when and what will success look like?
A good account manager will bid on relevant keywords, but an amazing account manager will form highly targeted keyword strategies to yield the best results. Part of my PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results for you.
Having the ability to measure your PPC success or failure is a crucial step in online marketing. By measuring your performance and collecting valuable data you can make decisions on whether a certain ad is working as predicted or if it needs improvement.
Optimisation plans are in place to continually improve performance. I employ many strategies to put your advertising budget to work for you.
Based on solid research and your unique goals, I'll craft a PPC strategy to help you get the most out of your online advertising.
I spend a lot of time researching who is likely to buy your products and services in order to craft effective ads that will attract this kind of interest.
I will work with you to track your sales and leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.