A search campaign is a type of campaign that allows you to advertise on search engines like Google or Bing.
Search campaigns are popular with advertisers because they are highly targeted and put your business right in front of a person searching for what you sell above and below the search results.
Take a look at this Exeter based Hairdresser advertising their business on Google’s search engine – this is an example of an advert that is a search campaign type.
Search campaigns can be structured using different approaches but will always contain Ad groups, keywords, and adverts.
You could see Adgroups as individual buckets or homes for your keywords and adverts to live in.
They typically have a theme that the person managing the PPC account will have researched and designed. They also should be structured for ease of ongoing management.
Keywords are the words or phrases that you chose to bid on and your adverts to appear for. Like our advert example above, it would be safe to assume that the business is bidding on the keyword “Exeter Hairdressers.”
Ad Copy (what your potential customer sees) is just as important as the background stuff like keywords, bidding and campaign structure. It is vital to understand your potential customer and persuade them to click your ad.
Here at Pledge Consultancy, we have developed a tried and tested method of creating successful search campaign structures, optimal keywords and engaging ad copy that follows best practice to ensure outstanding PPC performance.
If you would like to improve the performance of your pay per click campaigns, please give a member of the team a call on 01392 927 520 and we will be more than happy to help!