Taking care of your Google Ads, LinkedIn Ads and Bing Ads

PPC Management For B2B

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If your looking to generate more qualified leads and sales from your online advertising but don’t have the time to dedicate yourself, then our specialist B2B pay per click management service is just the ticket. Since 2010 we have helped large and small B2B companies stand out online, get more customers and increase revenue for less cost.

Why Hire Pledge Consultancy to manage your B2B Pay Per Click advertising?

Although there are differences between Business 2 Business (B2B) and Business 2 Consumer (B2C) models essentially you are still marketing to a real person behind the computer or device screen so there are great similarities too and that where we can come in.

We take a methodical approach to understanding your customers, sales cycle complexities, your business and your goals then look at how PPC can help play a part in getting you there.

If you are already advertising on pay per click platforms like Google Ads, Bing Ads or LinkedIn then we would carry out a free audit to ascertain where the accounts strengths and weakness are and put forward a proposal moving forward. If you are new to ppc we can work together to dip your toe in this new source of traffic for you and build a strategy accordingly.

PPC Case StudIES

See how our PPC management services have improved client's online results.

VIEW PPC CASE STUDIES

key actions

Audit & Objectives

Ads & Creatives

PPC Optimisation

Competitor Analysis

Keywords

PPC Reporting

Identify Target Audience

Campaign Structure

Conversion Rate Optimisation

PPC Strategy

Tracking & Conversions

PPC Strategy Review

Audit & Objectives

PPC Audits are essential to understand the current picture is with the advertising account like wasted ad spend. The audit and setting out your objectives then become the foundation of your PPC strategy moving forwards.

Ads & Creatives

For a large proportion of ongoing PPC management we will be crafting you the best ads and creatives to keep your message resonating with your target audience and increase click through rates.

PPC Optimisation

Ongoing optimisation as mentioned above will involve budget management, AB ad testing and keyword refinement to name but a few tasks.

Competitor Analysis

Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your PPC competitors provide valuable insight and opportunities to gain more search market share.

Keywords

A good account bids on relevant keywords but an amazing account focuses on highly targeted keywords with the right match types. Part of the PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results.

PPC Reporting

You want to know that your PPC spend is working and also that we are producing the results agreed at the objective/strategy stage. You’ll receive a bespoke monthly report detailing all the important metrics and how they compare against your chosen previous period.

Identify Target Audience

We spend a good proportion of time understanding who you are trying to sell your products and services too in order to ensure the right people are clicking your ads and visiting your website.

Campaign Structure

We take time to make sure your campaigns are structured appropriately for not only ease of management but also relevancy and optimum budget distribution.

Conversion Rate Optimisation

You’ll receive expert advise on how to optimise your landing pages to increase your conversion rate.

PPC Strategy & Reviews

Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.

Tracking & Conversions

We will work with you to ensure your tracking your sales / leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.

PPC Strategy Review

Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.