My PPC Consultancy service is perfect for anyone that wants to get the most from their PPC accounts on platforms such as Google Ads. You may be running the campaigns yourself and well-versed in paid advertising but need extra expertise to provide a boost.
I can work with you to build a bespoke and robust PPC plan with measurable goals as a one-off project.
The areas that I cover under our PPC Consultancy service are broad. For example, I recently worked with a business that sold student accommodation lets – although they had a Google Ads manager there was a need to create a framework or strategy for the manager to follow and track success against.
This is where I came in to help. I worked with the Google Ads manager and senior stakeholders of the business to create a solid pay per click strategy that the business could take ownership of and see it through.
In addition to writing and managing your ads, I will help you develop the best creatives for your audience and increase your click-through rates.
I ensure that your pay per click campaigns are structured appropriately so they are easy to manage, relevant to the target audience and spend budgets wisely.
Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your competitors in the paid search space will provide valuable insight and opportunities to gain more search market share.
Having a digital strategy in place is basically the answer to your why, when, how, where and what questions. It's a carefully considered plan that not only details what you plan to achieve but how you are going to do it, when and what will success look like?
Like most online software services PPC platforms will have a series of settings that need enabling and configuring when setting up. Believe it or not but this area can make or break a PPC campaign because it's the starting foundation for how your account will run.
A good account manager will bid on relevant keywords, but an amazing account manager will form highly targeted keyword strategies to yield the best results. Part of my PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results for you.
Having the ability to measure your PPC success or failure is a crucial step in online marketing. By measuring your performance and collecting valuable data you can make decisions on whether a certain ad is working as predicted or if it needs improvement.
I spend a lot of time researching who is likely to buy your products and services in order to craft effective ads that will attract this kind of interest.
I will work with you to track your sales and leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.
Stacey's work on our PPC has made a huge difference to our business. She has an enormous amount of integrity and is very loyal. We wouldn’t want to be without her.