Are you struggling to manage your PPC campaigns independently but want to keep the management? I offer a PPC consultancy service which gives you the help you want, as and when you need it.
This way, you can be sure that your ad campaigns are always running smoothly and efficiently.
If you're a small business owner or marketing manager who wants to own the day-to-day management of your PPC campaigns but need help with ad hoc projects, then this service is for YOU.
The areas that I cover under our PPC Consultancy service are broad. For example, I recently worked with a business that sold student accommodation lets – although they had a Marketing Manager, there was a need to create a PPC strategy for the manager to follow and track success against.
This is where I came in to help.
I worked with the Marketing Manager and senior stakeholders of the business to create a solid PPC strategy that the company could take ownership of and see it through.
With my extensive experience in online adverting, I can give you honest advice and guidance on improving your campaigns and achieving better results. You'll have more confidence in your ability to manage PPC campaigns successfully - meaning that you'll see a real return on investment from this marketing channel.
In addition to writing and managing your ads, I will help you develop the best creatives for your audience and increase your click-through rates.
I ensure that your pay per click campaigns are structured appropriately so they are easy to manage, relevant to the target audience and spend budgets wisely.
Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your competitors in the paid search space will provide valuable insight and opportunities to gain more search market share.
Having a digital strategy in place is basically the answer to your why, when, how, where and what questions. It's a carefully considered plan that not only details what you plan to achieve but how you are going to do it, when and what will success look like?
Like most online software services PPC platforms will have a series of settings that need enabling and configuring when setting up. Believe it or not but this area can make or break a PPC campaign because it's the starting foundation for how your account will run.
A good account manager will bid on relevant keywords, but an amazing account manager will form highly targeted keyword strategies to yield the best results. Part of my PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results for you.
Having the ability to measure your PPC success or failure is a crucial step in online marketing. By measuring your performance and collecting valuable data you can make decisions on whether a certain ad is working as predicted or if it needs improvement.
I spend a lot of time researching who is likely to buy your products and services in order to craft effective ads that will attract this kind of interest.
I will work with you to track your sales and leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.
Stacey's work on our PPC has made a huge difference to our business. She has an enormous amount of integrity and is very loyal. We wouldn’t want to be without her.