While lots of people have heard of the platform LinkedIn, for many LinkedIn Pay Per […]
At a very top level if you find a good PPC manager and they come on board with your business they can make a real impact to your bottom line. This is because PPC experts are a specialists in all things pay-per-click and will become knowledge in your business too.
A great deal of the time, especially if you're trying to manage the campaign yourself, then PPC can get neglected as more pressing things take your attention; but all the while it will be quietly in the background spending your money. With a PPC management service this won’t happen – it’s a PPC Manager does day in and day out, so your advertising money is at the forefront of their attention.
Our core specialism is Google Ads management. We ensure your account settings are configured correctly, you have the right campaign structure, tightly themed ad groups and stand out adverts working hard for your business. Plus, that you are getting the right kind of traffic (the converting type) at the best price which increases your sales and leads.
As well as Google Ads in recent years we have been driving some of our client’s budget on LinkedIn Ads. It’s a fantastic platform, and although can be slightly more expensive that Google Ads the conversion rate for B2B has been amazing. What’s more these leads we are finding are fantastic quality which is resulting in huge impacts on ROI.
LinkedIn provides a great range of ad styles and has a great lead gen feature where you can send paid for direct messages with lead forms to say an event or demo to your exact audience type. This form of advertising we’ve seen generate 50% conversion rates which was a great return on the client’s investment.
Lots of advertisers do not realise the untapped opportunity of Bing Ads. Especially now that they have a new partnership with LinkedIn it’s making them a great option for many B2B and B2C advertisers. A great feature too is that you can import your Google Ads campaign into Bing so no need to duplicate massive campaign builds.
There's a rule of thumb in the advertising industry that ad spend goes up and […]