Taking care of your Google Ads, LinkedIn Ads and Bing Ads

PPC Management Exeter

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If you’re an Exeter based business and looking for someone to get the best from your pay per click campaigns, then you could benefit from our PPC management service.

We work with many local businesses and only manage one client per industry to ensure complete focus and no competitor conflicts. Our aim is to always get the best quality traffic to your website for the lowest price possible using tried and tested PPC strategies and tactics.

Why get someone local to manage your pay per click campaigns?

At a very top level if you find a good PPC manager and they come on board with your business they can make a real impact to your bottom line. This is because PPC experts are a specialists in all things pay-per-click and will become knowledge in your business too.

A great deal of the time, especially if you're trying to manage the campaign yourself, then PPC can get neglected as more pressing things take your attention; but all the while it will be quietly in the background spending your money. With a PPC management service this won’t happen – it’s a PPC Manager does day in and day out, so your advertising money is at the forefront of their attention.

Check out our page 'Why Hire PPC Specialists' for more reasons.

PPC Case StudIES

See how our PPC management services have improved our client's online results.

VIEW PPC CASE STUDIES

Exeter Google Ads Specialist

Our core specialism is Google Ads management. We ensure your account settings are configured correctly, you have the right campaign structure, tightly themed ad groups and stand out adverts working hard for your business. Plus, that you are getting the right kind of traffic (the converting type) at the best price which increases your sales and leads.

LinkedIn Ads Great for B2B

As well as Google Ads in recent years we have been driving some of our client’s budget on LinkedIn Ads. It’s a fantastic platform, and although can be slightly more expensive that Google Ads the conversion rate for B2B has been amazing. What’s more these leads we are finding are fantastic quality which is resulting in huge impacts on ROI.

LinkedIn provides a great range of ad styles and has a great lead gen feature where you can send paid for direct messages with lead forms to say an event or demo to your exact audience type. This form of advertising we’ve seen generate 50% conversion rates which was a great return on the client’s investment.

Bing Ads

Lots of advertisers do not realise the untapped opportunity of Bing Ads. Especially now that they have a new partnership with LinkedIn it’s making them a great option for many B2B and B2C advertisers. A great feature too is that you can import your Google Ads campaign into Bing so no need to duplicate massive campaign builds.

key actions

Audit & Objectives

Ads & Creatives

PPC Optimisation

Competitor Analysis

Keywords

PPC Reporting

Identify Target Audience

Campaign Structure

Conversion Rate Optimisation

PPC Strategy

Tracking & Conversions

PPC Strategy Review

Audit & Objectives

PPC Audits are essential to understand the current picture is with the advertising account like wasted ad spend. The audit and setting out your objectives then become the foundation of your PPC strategy moving forwards.

Ads & Creatives

For a large proportion of ongoing PPC management we will be crafting you the best ads and creatives to keep your message resonating with your target audience and increase click through rates.

PPC Optimisation

Ongoing optimisation as mentioned above will involve budget management, AB ad testing and keyword refinement to name but a few tasks.

Competitor Analysis

Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your PPC competitors provide valuable insight and opportunities to gain more search market share.

Keywords

A good account bids on relevant keywords but an amazing account focuses on highly targeted keywords with the right match types. Part of the PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results.

PPC Reporting

You want to know that your PPC spend is working and also that we are producing the results agreed at the objective/strategy stage. You’ll receive a bespoke monthly report detailing all the important metrics and how they compare against your chosen previous period.

Identify Target Audience

We spend a good proportion of time understanding who you are trying to sell your products and services too in order to ensure the right people are clicking your ads and visiting your website.

Campaign Structure

We take time to make sure your campaigns are structured appropriately for not only ease of management but also relevancy and optimum budget distribution.

Conversion Rate Optimisation

You’ll receive expert advise on how to optimise your landing pages to increase your conversion rate.

PPC Strategy & Reviews

Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.

Tracking & Conversions

We will work with you to ensure your tracking your sales / leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.

PPC Strategy Review

Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.