Google Ads Management Fees

Working with me is an investment in senior Google Ads expertise. I don’t use juniors, outsource, or rely on cookie-cutter approaches. Every account gets thorough research, strategy, and attention, regardless of ad budget. That's why my fees are based on the work's complexity rather than just the budget size.

The fees below are starting prices. Your exact quote depends on what your account needs and is confirmed after the discovery call and free mini audit.
What's your monthly ad spend?
£2,500 to £5,000
£5,001 to £10,000
£10,000+
Ad spend £2,500 to £5,000  / MONTH
Management fee from
£695
/ month
Setup fee from £695
Ad spend £5,001 to £10,000  / MONTH
Management fee from
£950
/month
Setup fee from £950
Ad spend  £10,000+  / MONTH
Management fee from
Quoted on scope
/ month
Setup fee from Quoted on scope
Monthly fees are invoiced at the end of each month. No minimum contract.
Book a discovery call

What the setup fee covers

A significant amount of work happens before your campaigns go live. The setup fee covers all of it.
  • A detailed questionnaire covering your objectives, target customers, competitors, budget and current account status.
  • An analysis of your competitors in the online advertising space provides valuable insights and opportunities for growth.
  • Understanding who your right customers are, what they are searching for and why.
  • Intent-led keyword research focused on attracting new business, not just search volume.
  • A thorough review of your existing account: what is working, what is wasting budget and what needs to change.
  • Whether the pages your ads send people to support conversion: message match, clarity of offer, call to action.
  • How to allocate your spend across campaigns based on your objectives and available budget.
  • Your full strategy presented as a recorded video walkthrough. Nothing is built until you have approved it.
  • Set up from scratch, or configured properly if you already have it: tags created, tested and firing correctly. My preferred method for reliable conversion tracking.
  • Making sure the actions that matter to your business are tracked accurately, whether that means building tracking from scratch or fixing and completing what is already there.
  • Having GA4 installed is not the same as having it working. Conversions configured, the property linked to Google Ads, and the data flowing where it needs to.
  • Connecting signals from your CRM into the account where possible, to help guide targeting in the right direction.
  • Connecting your product feed to Google Ads and advising on feed quality, titles, descriptions and images.
  • Campaigns, ad groups, keywords, match types, bidding strategy, ad copy, assets and extensions, built to the approved strategy.
  • Ad copy written by me and submitted for your approval before anything goes live.
  • The ad assets your campaigns need, built according to the strategy: text ads, and image or video ads where they are part of the plan. Brand-aligned image and video assets are supplied by you, or can be sourced through my network (quoted separately).
  • Confirming tracking is firing, landing pages are live and every setting is correct before spend begins.
  • Close attention in the first few days: search terms, impression share, click-through rate and conversion behaviour.

What the monthly fee covers

Ongoing management is where the steady, strategic improvement happens. Every month includes:
  • Reviewing what people actually searched before clicking your ads, and cutting wasted spend with negative keywords.
  • Monitoring which ads are performing, refreshing what is fading, testing improvements.
  • Ongoing checks for broken links, conversion drops or data anomalies.
  • Regular reviews of bidding strategy and budget allocation as performance data builds.
  • Keeping an eye on who you are up against in the auction and how that is changing.
  • Structured tests where appropriate, so changes are based on evidence rather than guesswork.
  • A monthly report tailored to what you actually need to see, in plain English. No jargon.
  • A separate tracking spreadsheet focused on commercial outcomes, not just platform metrics.
  • Reviewing performance, the commercial picture, budget decisions and the direction ahead.

Get in touch

Let's talk about your goals and how I can help you achieve them with Google Ads.
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Bolt-ons and additional channels

Available alongside ongoing management.
  • Reach specific people by job title, industry and seniority, a strong fit for B2B and considered-purchase businesses. Run alongside your Google Ads or as a channel in its own right, with campaigns built around your audience and objective.
  • Reach customers on Bing, Outlook and Microsoft's wider network, often at lower competition and cost than Google. Managed as part of your wider paid search, so your budget works across both platforms rather than in isolation.
  • See which ads and keywords are actually driving phone enquiries, not just form fills. Call tracking connects the calls your ads generate back to the campaigns behind them, so more of your real leads are measured and nothing valuable goes unseen.
  • Fast, reliable hosting matters more than most people realise: a slow or unstable site can quietly undermine even a well-run campaign. This keeps the destination your ads point to solid, so your budget isn't let down by the page it lands on.
Additional costs apply. Quoted based on scope.

The next step

Management starts with a half-hour discovery call. We talk through your goals and current performance, and check we're the right fit for each other. If we are, I'll review your account in a free mini audit, then give you a tailored quote and a clear picture of the work involved.
Book a discovery call

Other ways to work with me

Google Ads Power Hour

A focused one-hour session for a specific question or decision.
Learn more

Workshops and Training

Group and in-house Google Ads training.
Learn more

Ads for Social Enterprises

Reach more customers and expand your impact.
Learn more
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