LinkedIn Ads Management

LinkedIn works differently to search. Instead of waiting for people to look for you, it puts you in front of exactly the people you want to reach, by job title, industry, seniority and company.

That makes it a strong fit for B2B and considered-purchase businesses, whether you're running LinkedIn on its own or alongside your other activity. I'll help you work out whether LinkedIn is the right place for your budget, and if it is, build and manage campaigns that reach the right people with the right message.
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Targeting that gets you in front of the right people

LinkedIn's real strength is precision, reaching decision-makers by role, industry and seniority, rather than hoping the right people search at the right time.
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Campaigns built around your objective

Whether you're after awareness, engagement or enquiries, your campaigns are shaped around what you're actually trying to achieve, not a one-size-fits-all setup.
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Managed by me, start to finish

You work directly with me on your LinkedIn campaigns, no juniors, no outsourcing, with your budget looked after carefully throughout.

How LinkedIn campaigns move people towards you

Good LinkedIn advertising isn't just about the sale. It's about reaching the right people, building familiarity, and guiding them towards you over time. Campaigns are usually built across three stages:

Awareness

Getting your business in front of the right audience with content that's genuinely worth their attention, building familiarity with the people most likely to need what you do.

Consideration

Staying visible and useful as people weigh you up, through engagement and remarketing, so you're front of mind by the time they're ready to act.

Conversions

Turning that interest into action, campaigns built to encourage the right enquiries from people who already know who you are.

Ready to reach the right people on LinkedIn?

If you'd like to talk through how LinkedIn Ads could work for your business, the first step is a discovery call. It's a chance to talk about your goals and work out whether LinkedIn is the right fit for your budget.

Book a discovery call

Stacey Pledge Google Ads Specialist

About Stacey Pledge

I'm an independent Google Ads Consultant helping lead generation businesses across the UK, Europe and the US turn their ad spend into better quality enquiries.

Key actions included in my LinkedIn Ads Management service

Audience and Strategy
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Audience and Strategy

It starts with your audience: who exactly you want to reach, how well-defined that audience is, and whether LinkedIn is the right place for your budget. From there, you get a strategy shaped around your objective, whether LinkedIn's running on its own or alongside your other activity.

Campaign Setup and Build
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Campaign Setup and Build

Your campaigns are built around what you're trying to achieve, the right objectives, creative and campaign shape for your budget and goals. Your tracking is set up properly too, so conversions feed back accurately and, where you've got a CRM, the data travels through so you can see what's really coming from LinkedIn.

Ongoing Optimisation
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Ongoing Optimisation

Instead of watching keywords, we're watching your audience, checking you're reaching the right people, excluding anyone who isn't a fit, and keeping creative fresh, since it tires faster on LinkedIn. Creative is usually yours to supply, and we work together on what's landing and what to try next.

Reporting and Insights
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Reporting and Insights

You get clear reporting on what matters on LinkedIn: how much of your target audience you're reaching, whether campaigns are hitting their objective, and what people do once they land on your site. We talk it through together on your strategy call, so you can see what the channel's contributing and where to take it next.

testimonial image

"Outstanding service"

Outstanding service and advice for both ourselves and our clients.

Sam Freeman
Managing Director, Hambly Freeman

Got a question about your Google Ads?

Send me a message

Get in touch

Let's talk about your goals and how I can help you achieve them with Google Ads.
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