I keep my pricing straightforward. There is a one-off setup fee that covers research, account review, tracking checks/set-ups, and foundational work that occurs before any campaign goes live. After that, there is a monthly management fee based on the complexity of your campaigns. No lengthy contracts. No hidden charges. You stay because the account is moving in the right direction, not because you are locked in.
If you want to understand what is included at each level before we speak, you can take a look at the full breakdown on the Google Ads Management Fee page.
Not every campaign type is right for every business. Before I recommend anything, I look at what you are trying to achieve, who you are trying to reach, and where the strongest opportunity for new business growth actually sits.
The campaign types available through Google Ads include search, display, video, demand gen, performance max and shopping. Depending on your goals and budget, I will help you understand which makes sense for your situation, rather than activating everything by default.
Search campaigns put you in front of people actively looking for what you offer, right at the moment they're searching. For most lead generation businesses, this is where the strongest intent sits.
Display can help keep your business in view for people who've already shown interest, or support wider awareness where that's genuinely useful. It's not right for every account, and I'll only recommend it where there's a clear reason for it.
Video can be a useful way to explain a more considered offer or build familiarity before someone's ready to enquire. Best suited to businesses with a longer buying journey and the right assets to support it.
Demand Gen uses rich visual and video formats across YouTube, Gmail and Discover to reach people before they're actively searching. Useful for building familiarity earlier in a longer buying journey, though it's not always the right fit, I'll only bring it in where there's a genuine gap for it to fill.
Performance Max uses Google's automation across Search, Display, YouTube and more, based on the goals and signals you give it. It can work well for lead generation, but only when the account's set up properly and the right data is feeding it, which I check before switching it on rather than assuming it'll work by default.
Audience targeting in Google Ads has evolved considerably beyond simply bidding on keywords. Depending on the account and the objective, this can include people who've already visited your site, people showing buying signals through their search and browsing behaviour, or, where a CRM is connected, your own customer and enquiry data used to find more people like them.
Getting this right matters because not every visitor is at the same point in their journey. Someone searching for the first time needs a different approach than someone who's already looked at your site three times but hasn't enquired yet. Part of my work is making sure the account reflects that difference, rather than treating every click the same way.
Similar to campaign types, I don't switch on every audience option by default. Which signals are worth using depends on what data is available, how much history the account has, and what actually supports the objective.
Alongside Google Ads, I also work with LinkedIn Ads and Microsoft Ads for existing clients with broader channel needs.
Ready to talk it through? Book a discovery call.
Management isn't the right fit for everyone, and that's fine. If you're handling your own Google Ads and want an experienced second opinion rather than ongoing management, my Power Hour offers a focused hour to work through your account together, with practical steps you can put into action yourself.
Before anything in your account is touched, your business, your customers and your competitors get properly understood. You get an in-depth onboarding process, competitor and keyword research, a full account and landing page review, and budget structuring, all pulled together into a strategy you're walked through on a recorded video before any build begins.
Your decisions are only as good as the data behind them. Your tracking is set up and configured through Google Tag Manager, your conversions are recorded accurately, and your GA4 is properly linked and reporting the right things, so the numbers you're basing decisions on can actually be relied on.
Once your strategy's agreed, your campaigns are built properly and everything's checked before a penny is spent, tracking, settings, ad copy and landing pages all confirmed before launch. Your account then gets close attention in those early days, so anything that needs adjusting is caught while it settles.
Your account gets regular, hands-on attention, not a monthly glance. Search term reviews and negative keywords, bid and budget adjustments, ad performance monitoring, tracking health checks and testing, all keeping your account moving in the right direction rather than drifting.
Each month you get a clear report focused on what actually matters, not just platform metrics, followed by a strategy call where we talk through your performance together, what worked, what didn't, and what the next move is. Straightforward, plain English, no jargon, and always focused on quality traffic and the growth of your business.
Google Ads doesn't have to be the whole picture. Where your budget and strategy allow, we can expand into other channels, including LinkedIn Ads and Microsoft Ads, to reach your customers in more of the places they spend their time.
Stacey at Pledge Consultancy worked with our company for some years, successfully managing our internet marketing activities. Our enquiries have been high quality with consistently high numbers, which has helped us become the leading garage door and gate automation company in the South West.
Got a question about your Google Ads?