About Stacey

Hi, I’m Stacey, a Google Ads Specialist who helps growth-minded businesses win more new customers.

If Google Ads is starting to feel like a second job, you’re in the right place. I work with business owners and marketing managers who want better results, less wasted spend, and campaigns built for growth beyond brand.

I’ve been hands-on in online marketing since 2005. That experience means you’re not getting guesswork or generic “best practice” — you’re getting practical decisions, backed by research, and shaped around what matters for your business.

A specialist who looks beyond the account

Good Google Ads management is not just about what happens inside the platform. It is about whether the account is pointed in the right direction for the business, whether the budget is going to the right places, and whether the activity is genuinely supporting new customer growth rather than just making the numbers look busy.

That is the lens I bring to every account I work on.

I charge a one-time set-up fee and a monthly rolling fee for PPC Management. There are no contracts or hidden charges; you stay because I get you great results, not because I've locked you into a lengthy contract.

How I work

• I start with research and foundations: tracking, account structure, keyword intent, and whether the setup is actually capable of doing what you need it to do.
• I focus on new customer acquisition: not just ROAS figures propped up by brand traffic. If your best customers are not coming through the door, that is the problem worth solving.
• I keep things clear: straightforward reporting, plain-English updates, and honest conversations when something needs to change.
• I do not cut corners: Google Ads rewards care and consistency over time. That is how I work, and it is why clients tend to stay.
  

One thing that comes up regularly with new clients is the difference between Google Ads looking healthy and actually driving new business. The two are not always the same. Brand campaigns, broad match settings and automated bidding can all make performance look stronger than it is. If new customer acquisition is what you actually care about, it is one of the first things I look at when I come into an account.

Ways to work with me

Choose the support that fits where you’re at:

• Google Ads Management – ongoing strategic management and optimisation.
  Explore Google Ads Management
• Google Ads Power Hour – a focused session to get clarity and a plan fast.
  Book a Power Hour
• Training & workshops – practical support for teams who want to understand what’s working (and why). View training

If you’re curious about investment levels, you can see pricing here: Google Ads Management Pricing

A bit more about me

I’m based in Exeter, but I work with clients across the UK and internationally. I’m also currently completing a degree focused on the social side of consumer behaviour, which feeds into how I think about messaging, decision-making, and why people buy (or don’t).

Outside of work, you’ll usually find me keeping active and learning Spanish (slowly, but surely).

Want to chat?

If you’d like to sense-check your account, talk through your goals, or see whether we’re a good fit, get in touch.

You can reach me on 01392 927 520 or email stacey@pledgeconsultancy.co.uk.