I keep my pricing straightforward. There is a one-off setup fee that covers the research, account review, tracking checks and foundational work that happens before any campaign goes live. After that, there is a monthly management fee based on your ad spend level. No lengthy contracts. No hidden charges. You stay because the account is moving in the right direction, not because you are locked in.
If you want to understand what is included at each level before we speak, you can take a look at the full breakdown on the Google Ads Management Fee page.
Not every campaign type is right for every business. Before I recommend anything, I look at what you are trying to achieve, who you are trying to reach, and where the strongest opportunity for new business growth actually sits.
The campaign types available through Google Ads include the following. Depending on your goals and budget, I will help you decide which make sense for your situation, rather than activating everything by default.
Harness the power of targeted keywords to capture high-intent traffic and generate valuable leads. Ideal for clients who want to be seen at the moment of search.
Expand your reach with visually engaging ads across Google’s vast network of websites. Perfect for building brand awareness and recapturing the interest of previous website visitors.
Connect and engage with your audience through compelling video content on YouTube. A powerful tool for storytelling and driving interest.
Attract local customers with adverts tailored to your geographic location. Ideal for businesses offering local services or with physical premises.
Utilise Google's latest innovation in ad technology. Performance Max campaigns use your specified goals and Google's machine learning to optimise advert placement across all Google networks, including Search, Display, YouTube, and more. This approach offers a comprehensive strategy for maximising lead generation across multiple channels.
If you’re unsure about committing to full Google Ads management, my Google Ads Power Hour offers a flexible, low-risk option. In just 60 minutes, you get tailored insights, actionable recommendations, and clarity on how your ads can perform better.
A comprehensive audit provides valuable insights into an advertising account, highlighting areas that perform well and those that need improvement. It's a fundamental element of a strong strategy.
Crafted to align with customer intent and competitive positioning, ensuring engaging, high-performing ad messaging.
I meticulously structure your advertising campaigns for optimal management, ensuring they precisely target your audience and judiciously utilise your budget for maximum effectiveness.
Apart from a tiny percentage, most businesses will have other companies competing for market share in the ad space. I will analyse your competitors in the online advertising space, providing valuable insight and opportunities to gain more search market share.
I offer expert guidance on enhancing the appeal of your landing pages to potential customers, driving increased conversions and boosting sales for your business.
Having a digital strategy in place is basically the answer to your why, when, how, where and what questions. It's a carefully considered plan that not only details what you plan to achieve but how you are going to do it, when and what will success look like?
Like most online software services PPC platforms will have a series of settings that need enabling and configuring when setting up. Believe it or not but this area can make or break a PPC campaign because it's the starting foundation for how your account will run.
I go beyond simply bidding on relevant keywords; I develop highly targeted keyword strategies. I continually explore new keywords and optimal match types to enhance effectiveness. This approach aims to deliver superior results, ensuring that your campaigns consistently reach the right audience and achieve the best outcomes for your business.
Having the ability to measure your ad campaign's successes or failures is a crucial step in online marketing. I help by ensuring we are tracking all actions of value on your ads or website.
Ongoing management includes continuous campaign refinement, ensuring your ads stay competitive and cost-effective. This covers bid and keyword adjustments, ad copy testing, remarketing strategies, compliance monitoring, and performance reporting.
You want to ensure that your PPC budget is being used effectively, and you want to see how your spending aligns with the advertising goals we established at the beginning. I will provide monthly reports that detail all of your key metrics and track these numbers against our agreed-upon goals.
I focus on the success of your pay per click advertising by providing you with periodic reviews of your campaign goals.
Stacey at Pledge Consultancy worked with our company for some years, successfully managing our internet marketing activities. Our enquiries have been high quality with consistently high numbers, which has helped us become the leading garage door and gate automation company in the South West.
Ready to bring clarity and direction to your Google Ads?