Google Ads FAQ

Think of Google Ads as your digital storefront on the world's busiest street – Google's search results! When someone searches for products or services like yours, your ad can appear right at the top of the results. The beautiful thing is you only pay when someone actually clicks on your ad. So if you're a local plumber, when someone searches "emergency plumber near me" at 2 AM, boom – there you are, ready to help (and win a new customer)!

Lead generation with Google Ads is all about capturing intent at the perfect moment. I focus on creating campaigns that target people actively searching for your solutions. For example, if you're a real estate agent, I'd target specific terms like "homes for sale in [your city]", create compelling ad copy and send to your landing pages with contact forms or phone numbers. I would also set up conversion tracking to see exactly which keywords are bringing in the most qualified leads.

Absolutly! The great thing about Google Ads is that it can work well with almost any budget – you're in complete control of your spending. I've worked with businesses spending anywhere from £500 to £30,000 per month. The key isn't necessarily how much you spend, but how smartly you spend it and also what your main objectives are. I always focus on targeting the right keywords, optimising your ad copy, and continuously refining your campaigns to get the best return on investment.

Where possible everything is tracked! From clicks and conversions to cost per lead and return on ad spend (ROAS). But what really matters are the metrics that align with your business goals. If you're a dentist, we might focus on cost per new patient appointment. If you're an e-commerce store, we'll track sales and revenue. I provide regular reports that show exactly how your investment is performing and what adjustments I am making to improve results.

I'm a firm believer in transparency and maximum ROI. Instead of just managing your campaigns, I take the time to help you understand what's working and why. I stay up-to-date with the latest Google Ads features and strategies, but more importantly, I take the time to really understand your business and industry. Every business is unique, and cookie-cutter approaches just don't cut it!

While you'll notice an uptick in traffic almost immediately, the most significant results, like increased leads and conversions, typically manifest over time. Most clients see substantial improvements within the first three months as I fine-tune the campaigns based on collected data and insights.

In addition to managing Google Ads campaigns, I offer Google Ads Power Hours for targeted consultations, strategy adjustments, and training sessions for businesses aiming to boost their internal Google Ads expertise. These services are designed to enhance your lead-generation efforts and provide your team with valuable knowledge.