Google Ads FAQ

Google Ads is a robust advertising platform that enables businesses to appear on Google's search results, partner websites, and video platforms. As a small business, leveraging Google Ads under my guidance can significantly increase your visibility to potential customers, driving more phone calls, free trials, and form submissions by targeting them at the moment they're searching for your services.

My approach involves a deep dive into understanding your unique business goals and the customers you want to reach. I conduct extensive keyword research, craft persuasive ad copy, and employ strategic bidding to ensure your ads reach the right audience. Furthermore, I optimise your landing pages to convert visitors into leads effectively.

Absolutely! One of the best things about Google Ads is its adaptability to any budget. You control your daily spending and only pay when someone clicks your ad. Together, we'll work out a budget that meets your needs without compromising your ability to generate valuable leads.

Success metrics include click-through rates, conversion rates, cost per acquisition, and overall return on investment. I set up detailed conversion tracking to monitor the specific actions you value most, such as phone calls or form submissions. Through regular reports and analysis, I continually refine your campaigns to maximise success.

My dedication to small businesses and lead generation distinguishes my services. I understand the unique challenges you face and customise my strategies to overcome them. My commitment includes continuous campaign optimisation, in-depth performance analysis, and maintaining open lines of communication to ensure we achieve your goals together.

While you'll notice an uptick in traffic almost immediately, the most significant results, like increased leads and conversions, typically manifest over time. Most clients see substantial improvements within the first three months as I fine-tune the campaigns based on collected data and insights.

In addition to managing your Google Ads, I offer Google Ads Power Hours for targeted consultations, strategy adjustments, and training sessions for businesses aiming to boost their internal Google Ads expertise. These services are designed to enhance your lead-generation efforts and provide your team with valuable knowledge.