Ad Types That You Can Create With Microsoft Advertising

Are you looking for a new way to market your business? Microsoft Advertising may be the perfect solution for you. With various Microsoft ad types to choose from, you can create an advertising campaign that fits your business perfectly.

In this blog post, I'll look at some of the most popular Microsoft ad types and how you can use them to reach your target audience.

So if you're ready to start marketing your business with Microsoft Advertising, keep reading!

App Install Ads

How do you get people interested in your app? You could try using App Install Ads.

These ads usually appear when people use other apps on their devices. When clicked, they take users right away towards their respective app stores so they can download it straight away!

Dynamic Search Ads

Dynamic search ads are automatically targeted to match relevant queries based on the content of your website. There are dynamically created, so the idea is that your website copy makes the ad headings to keep continuity.

I typically use these Microsoft ad types as a research piece and find that often the CPC is lower than responsive search ads.

Consider using these ad types yourself, and you may also benefit from a reduction in ad spend!

Microsoft Advertising in Bing Smart Search

Bing Smart Search ads offer a new way to reach your audience by formatting the traditional search ad in such away that it's more modern and intuitive. When possible, these will include previewing what you have on offer for those who click through!

Microsoft Audience Ads

Microsoft Audience Ads is the perfect solution for search advertisers looking to get more high-quality traffic from non-search placements.

The feature enables visually rich ads that seamlessly integrate into the page content and provide an engaging user experience while delivering your message loud and clear!

Multimedia Ads

With multimedia ads, your company can show off its brand and products in an innovative way to increase traffic on the website.

 These creative advertisements will be placed front-and-centre with other mainline or sidebar ad positions for maximum exposure!

Product ads

Product ads are a great way to promote your products.

They include custom images from the store you create in Microsoft Merchant Center and specific text and pricing information that can be customised for each product or group of similar items sold.

Responsive Search Ads

With responsive search ads, creating an ad is easy and intuitive.

You provide up to 15 headlines with 4 descriptions, and Microsoft Advertising will automatically mix the most optimal combinations for potential customers! The best performing headline/descriptions are also identified so you can continue coasting on your PPC strategy.

Microsoft Advertising is a great way to get your business in front of millions of people. With so many Microsoft ad types to choose from, you can find the perfect one for your target audience. You can read more about Microsoft Advertising here.

Have you tried Microsoft advertising? If not, I can help get you started and you can also read my guide to Why You Should Try Microsoft Advertising here.