Ever Wondered About The Difference Between A Digital Marketing Manager And A Pay Per Click Manager?

August 29, 2020

For those not familiar with the industry, digital marketing can be a confusing world full of cryptic job titles and complicated terminology that will have you reaching for a dictionary.

But knowing some of the basics can be helpful if you want to get the most for your business from this fast-growing industry.

To begin with, you might be wondering what sort of professional help you need to get the most from your digital marketing endeavours. Doing that means knowing the difference between a digital marketing generalist and a specialist.

To explain further, here, we’re going to look at the job role of a Digital Marketing Manager and compare that with the role of a PPC (Pay Per Click) Manager.

Looking for a wide range of digital marketing skills?

In terms of job scope, the job title Digital Marketing Manager is quite generic, applied to someone with a diverse range of experience across several digital marketing skills.

Most will have a solid grounding in SEO and social media, as well as a sound knowledge of paid advertising. It’s likely that they may also have experience of analytics and content curation.

For the most part, your average Digital Marketing Manager will be a generalist.

So when would you need one?

The answer to that is when you need someone with an all-round knowledge of digital marketing. For instance, if you’re the CEO of a new start-up with little or no exposure to digital marketing, hiring a digital marketing manager would make sense in order to get general advice on how digital marketing principles could be applied to the company’s business model.

Indeed, an experienced professional would be able to advise on what other roles need to be created to meet the needs of the business.

Having someone with a broad range of these skills can be very useful, especially if you’re just getting to grips with digital marketing, but if you’re looking for expertise in a particular area, that’s when you may need help from a specialist with in-depth knowledge of specific digital marketing disciplines.

What does a PPC Manager do?

This is where the likes of a PPC Manager comes in. While the Digital Marketing Manager might deal with the bigger picture when it comes to your digital marketing strategy, building and implementing a plan will take up a lot of their time.

They certainly won’t be able to focus on everything at a highly specialised level, especially in fast-moving technologies such as Pay Per Click.

If this has left you wondering ‘where can I get help with my PPC account?’ then the answer is to hire a PPC specialist.

By doing so, you will gain the specific in-depth expertise you need to leverage most benefit from your Pay Per Click investment.

The reason for hiring specialists, such as a PPC Manager, is that digital marketing techniques and technologies are evolving quickly and while your Digital Marketing Manager may have a good overview of the uses and applications, only a PPC specialist can deliver the insider knowledge and expertise you need to really benefit.

Platforms, such as Google Ads, are becoming increasingly sophisticated. Not everyone has the time to keep up to date with developments and get to grip with the latest features.

A specialist can anticipate new developments coming down the line and may even be able to reveal new ways of how you can use certain platforms to your advantage.

Get the right advice and support for your needs

Investing in digital marketing is one of the best things you can do for your business, but it’s important to get the right people on board. Which is where getting the right advice at the outset can make a huge difference.

At Pledge Consultancy, our team of PPC specialists can provide the right expertise for your needs, whether your focus is on Google, Facebook, LinkedIn or even Bing.

What’s more, after our free PPC audit, we can advise on the best ways for you to use the latest PPC techniques to grow your profits and your business. Which means you don’t have to go down the recruitment route or worry about training, office space or payroll headaches.

With monthly fees starting from just £350, many of our clients say the uptick in business far outweighs the cost.


Outsource your Pay Per Click to a team of professionals and see the difference it makes to your bottom line.

Talk to Pledge Consultancy on 01392 927 520. Alternatively, email or fill in the form here and we’ll contact you to discuss your needs at a time convenient to you.

About Stacey Pledge

I'm a PPC Specialist helping clients across the UK, Europe and the US get the best from their pay per click campaigns and reaching their business goals.
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