ppc management
Taking care of your Google Ads, LinkedIn Ads and Bing Ads

PPC Management

Do you need to focus on other areas of the business but still want to get the most from your online advertising spend? If yes then you could benefit from a PPC Management Service. 

My full pay-per-click management service covers everything you need from initial audit identifying where improvements can be made to day to day management generating more leads and monthly reporting on your most important stats.

Making sure your ads are seen and clicked on by the right people

Subject to your budget and business goals I ensure your PPC accounts are taking full advantage of all the appropriate ad types and strategies, including search, display, remarketing, Gmail, YouTube and more to reach people looking for your product / service at the right time and right places.

I also keep my knowledge of SEO and Google Analytics to an advanced level to help take an holistic approach to your online marketing and get platforms working better together for your business. 

PPC Case StudIES

See how my PPC management services have improved my client's online results.

key actions

Audit & Objectives
Ads & Creatives
PPC Optimisation
Competitor Analysis
Keywords
PPC Reporting
Identify Target Audience
Campaign Structure
Conversion Rate Optimisation
PPC Strategy
Tracking & Conversions
PPC Strategy Review

Audit & Objectives

PPC Audits are essential to understand the current picture is with the advertising account like wasted ad spend. The audit and setting out your objectives then become the foundation of your PPC strategy moving forwards.

Ads & Creatives

For a large proportion of ongoing PPC management I will be crafting you the best ads and creatives to keep your message resonating with your target audience and increase click through rates.

PPC Optimisation

Ongoing optimisation as mentioned above will involve budget management, AB ad testing and keyword refinement to name but a few tasks.

Competitor Analysis

Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your PPC competitors provide valuable insight and opportunities to gain more search market share.

Keywords

A good account bids on relevant keywords but an amazing account focuses on highly targeted keywords with the right match types. Part of the PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results.

PPC Reporting

You want to know that your PPC spend is working and also that I am producing the results agreed at the objective/strategy stage. You’ll receive a bespoke monthly report detailing all the important metrics and how they compare against your chosen previous period.

Identify Target Audience

I spend a good proportion of time understanding who you are trying to sell your products and services too in order to ensure the right people are clicking your ads and visiting your website.

Campaign Structure

I take time to make sure your campaigns are structured appropriately for not only ease of management but also relevancy and optimum budget distribution.

Conversion Rate Optimisation

You’ll receive expert advise on how to optimise your landing pages to increase your conversion rate.

PPC Strategy & Reviews

Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.

Tracking & Conversions

I will work with you to ensure your tracking your sales / leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.

PPC Strategy Review

Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.

NEW TO PPC? how google ads can help your business

Attract more customers
Reach new customers searching for your product or service on Google Search.
Advertise on different devices, ad types and partner sites
People searching for your products and services will use different devices and may take time to give you their business.
Advertise locally, nationally or globally
Find new potential customers in your local area or across the globe
Measure your success and grow
Clearly see how your advertising budget is working for you and only spend what you allocate.
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