I'll set up manage and optimise your campaigns to achieve the best possible results. I'll review search queries to bring in more of what works and cut out traffic that doesn't – saving you money—by using negative keywords, adjustments, targeting and modifying bids.
A PPC audit can be a great way to understand the current picture with the advertising account, including wasted ad spend. With a starting point for your PPC strategy in mind, you can move forward from there.
In addition to writing and managing your ads, I will help you develop the best creatives for your audience and increase your click-through rates.
I ensure that your pay per click campaigns are structured appropriately so they are easy to manage, relevant to the target audience and spend budgets wisely.
Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your competitors in the paid search space will provide valuable insight and opportunities to gain more search market share.
I can advise you on how to make your landing pages more attractive to potential customers. This will lead to more conversions and sales for your business.
A good account manager will bid on relevant keywords, but an amazing account manager will form highly targeted keyword strategies to yield the best results. Part of my PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results for you.
Optimisation plans are in place to continually improve performance. I employ many strategies to put your advertising budget to work for you.
You want to know that your PPC spend is working and also that we are producing the You want to know that your PPC budget is being spent well, and you also want to know how your spending is contributing to the goals we set at the beginning of the process. I’ll provide monthly reports detailing all the most important metrics, and track those numbers against our agreed goal.
Based on solid research and your unique goals, I'll craft a PPC strategy to help you get the most out of your online advertising.
I focus on the success of your pay per click advertising by providing you with periodic reviews of your campaign goals.
I spend a lot of time researching who is likely to buy your products and services in order to craft effective ads that will attract this kind of interest.
I will work with you to track your sales and leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.
Stacey carried out a review and showed us where our efforts were working, and where we should make changes. We now have confidence our ads are working, and most importantly we can control spend and see results. With Stacey's stewardship, we are now getting visible ROI with our marketing spend and moving forward as a business.