I keep my pricing straightforward. There is a one-off setup fee that covers research, account review, tracking checks/set-ups, and foundational work that occurs before any campaign goes live. After that, there is a monthly management fee based on the complexity of your campaigns. No lengthy contracts. No hidden charges. You stay because the account is moving in the right direction, not because you are locked in.
If you want to understand what is included at each level before we speak, you can take a look at the full breakdown on the Google Ads Management Fee page.
Not every campaign type is right for every business. Before I recommend anything, I look at what you are trying to achieve, who you are trying to reach, and where the strongest opportunity for new business growth actually sits.
The campaign types available through Google Ads include search, display, video, demand gen, performance max and shopping. Depending on your goals and budget, I will help you understand which makes sense for your situation, rather than activating everything by default.
Search campaigns put you in front of people actively looking for what you offer, right at the moment they're searching. For most lead generation businesses, this is where the strongest intent sits.
Display can help keep your business in view for people who've already shown interest, or support wider awareness where that's genuinely useful. It's not right for every account, and I'll only recommend it where there's a clear reason for it.
Video can be a useful way to explain a more considered offer or build familiarity before someone's ready to enquire. Best suited to businesses with a longer buying journey and the right assets to support it.
Demand Gen uses rich visual and video formats across YouTube, Gmail and Discover to reach people before they're actively searching. Useful for building familiarity earlier in a longer buying journey, though it's not always the right fit, I'll only bring it in where there's a genuine gap for it to fill.
Performance Max uses Google's automation across Search, Display, YouTube and more, based on the goals and signals you give it. It can work well for lead generation, but only when the account's set up properly and the right data is feeding it, which I check before switching it on rather than assuming it'll work by default.
Audience targeting in Google Ads has evolved considerably beyond simply bidding on keywords. Depending on the account and the objective, this can include people who've already visited your site, people showing buying signals through their search and browsing behaviour, or, where a CRM is connected, your own customer and enquiry data used to find more people like them.
Getting this right matters because not every visitor is at the same point in their journey. Someone searching for the first time needs a different approach than someone who's already looked at your site three times but hasn't enquired yet. Part of my work is making sure the account reflects that difference, rather than treating every click the same way.
Similar to campaign types, I don't switch on every audience option by default. Which signals are worth using depends on what data is available, how much history the account has, and what actually supports the objective.
Alongside Google Ads, I also work with LinkedIn Ads and Microsoft Ads for existing clients with broader channel needs.
Ready to talk it through? Book a discovery call.
Management isn't the right fit for everyone, and that's fine. If you're handling your own Google Ads and want an experienced second opinion rather than ongoing management, my Power Hour offers a focused hour to work through your account together, with practical steps you can put into action yourself.
A comprehensive audit provides valuable insights into an advertising account, highlighting areas that perform well and those that need improvement. It's a fundamental element of a strong strategy.
Crafted to align with customer intent and competitive positioning, ensuring engaging, high-performing ad messaging.
I meticulously structure your advertising campaigns for optimal management, ensuring they precisely target your audience and judiciously utilise your budget for maximum effectiveness.
Apart from a tiny percentage, most businesses will have other companies competing for market share in the ad space. I will analyse your competitors in the online advertising space, providing valuable insight and opportunities to gain more search market share.
I offer expert guidance on enhancing the appeal of your landing pages to potential customers, driving increased conversions and boosting sales for your business.
Having a digital strategy in place is basically the answer to your why, when, how, where and what questions. It's a carefully considered plan that not only details what you plan to achieve but how you are going to do it, when and what will success look like?
Like most online software services PPC platforms will have a series of settings that need enabling and configuring when setting up. Believe it or not but this area can make or break a PPC campaign because it's the starting foundation for how your account will run.
I go beyond simply bidding on relevant keywords; I develop highly targeted keyword strategies. I continually explore new keywords and optimal match types to enhance effectiveness. This approach aims to deliver superior results, ensuring that your campaigns consistently reach the right audience and achieve the best outcomes for your business.
Having the ability to measure your ad campaign's successes or failures is a crucial step in online marketing. I help by ensuring we are tracking all actions of value on your ads or website.
Ongoing management includes continuous campaign refinement, ensuring your ads stay competitive and cost-effective. This covers bid and keyword adjustments, ad copy testing, remarketing strategies, compliance monitoring, and performance reporting.
You want to ensure that your PPC budget is being used effectively, and you want to see how your spending aligns with the advertising goals we established at the beginning. I will provide monthly reports that detail all of your key metrics and track these numbers against our agreed-upon goals.
I focus on the success of your pay per click advertising by providing you with periodic reviews of your campaign goals.
Stacey at Pledge Consultancy worked with our company for some years, successfully managing our internet marketing activities. Our enquiries have been high quality with consistently high numbers, which has helped us become the leading garage door and gate automation company in the South West.
Got a question about your Google Ads?