What Are the LinkedIn Bidding Strategies, and Which Is Best for Your Lead Generation Campaign?
If you're running paid marketing campaigns on LinkedIn, you've probably noticed that advertising on the LinkedIn ads platform is more complicated than on Google AdWords. Therefore, it's essential to understand all the program's facets to get the most out of it. This blog post looks at different LinkedIn bidding strategies for your next lead generation campaign.
LinkedIn Bidding Strategies
LinkedIn offers advertisers three main advertising strategies: maximum delivery, target cost, and manual. Each strategy has its advantages and disadvantages, so it's essential to understand how each works before deciding which one is right for your business.
Here's a quick rundown of the differences between these options:
1. Maximum Delivery
The system sets the bid by itself with the maximum delivery strategy and is automated. With this strategy, you will get the most results with your entire budget.
This is an excellent option when you don't have a lot of experience setting bids yourself. Use this strategy when starting out and then move to the Target Cost strategy or even manual bidding once you have more experience advertising on LinkedIn.
2. Target Cost
Target Cost allows you to set a preferred cost for your campaign, and then the system will automatically adjust your bids to match that preferred cost.
You'll want to use this strategy if you know how much money you'd like to spend on a campaign but don't have time or energy to worry about manually setting up your bids.
With Target Cost, you have a variety of pricing options: cost-per-click (CPC), cost-per-view (CPV), and cost-per-thousand-impressions (CPM).
3. Manual bidding
Manual bidding gives you more control over your bids and what they will do for your advertising campaign.
It allows you to decide how much you spend on advertising and how many people see your ads. However, this strategy does require that you regularly monitor it to ensure that it is performing at its best.
If you need help with your PPC LinkedIn campaigns, please get in touch with me today. I can help prepare an individualised plan of action to help meet your budget and achieve your advertising goals.
