What Are the LinkedIn Ads Bidding Strategies, and Which Is Best for Your Lead Generation Campaign?

If you're running paid marketing campaigns on LinkedIn ads, you've probably noticed that advertising on the LinkedIn ads platform and selecting the right bidding strategy is more complicated than on Google AdWords. Therefore, it's essential to understand all the program's facets (like automated bidding) to get the most out of it. This blog post looks at different LinkedIn bidding strategies for your next lead generation campaign.

LinkedIn Bidding Strategies

LinkedIn offers advertisers three main advertising strategies: maximum delivery, target cost, and manual. Each strategy has its advantages and disadvantages, so it's essential to understand how each works before deciding which is right for your business.

We'll look at LinkedIn's maximum delivery vs manual bidding and then target cost.

Here's a quick rundown of the differences between these options:

1. Maximum Delivery

The system sets the bid by itself with the maximum delivery strategy and is automated. With this strategy, you will get the most results with your entire budget.

This is an excellent option when you don't have a lot of experience setting bids yourself. Use this strategy when starting out and then move to the Target Cost strategy or even manual bidding once you have more experience advertising on LinkedIn.

2. Manual bidding

Manual bidding gives you more control over your bids and what they will do for your advertising campaign.

It allows you to decide how much you spend on advertising and how many people see your ads. However, this strategy requires you to monitor it regularly to ensure it performs at its best.

3. Target Cost

Target Cost allows you to set a preferred cost for your campaign, and then the system will automatically adjust your bids to match that preferred cost.

You'll want to use this strategy if you know how much money you'd like to spend on a campaign but don't have the time or energy to set up your bids manually.

With Target Cost, you have a variety of pricing options: cost-per-click (CPC), cost-per-view (CPV), and cost-per-thousand-impressions (CPM).

This blog post has looked at LinkedIn's three main advertising strategies: maximum delivery, target cost, and manual bidding. Understanding each strategy's advantages and disadvantages is essential before deciding which is right for your business.

If you need help with your LinkedIn Ads campaigns, please do not hesitate to contact me today. I would be happy to help you create an individualised plan that meets your budget and achieves your advertising goals.