why hire a ppc specialist
If you're running paid search campaigns

Why hire a PPC specialist?

If you need to focus on other areas of the business but still want to get the most from your online advertising spend then you could benefit from a PPC Management Service. My full pay-per-click management service covers everything you need from initial audit identifying where improvements can be made to day to day management and regular reporting on your most important metrics.

So first things first – What is a PPC Specialist and When is it time to call one?

A PPC Specialist has specific expertise and experience in running pay-per-click (PPC) campaigns for businesses of all shapes and budgets. Some only focus on certain advertising platforms, for example I focus on Google Ads, LinkedIn Ads and Bing Ads. There are other platforms including Facebook, Instagram, Twitter etc., so it’s a good idea to find out if they specialise in where you want to advertise.

If you’ve been running your PPC campaigns and you have that niggling feeling that it could be performing better, or you’d like to start using pay per click but have no idea where to start – it’s probably time to hire a PPC Specialist!

What can a Pay Per Click Specialist Bring to the Table?

They Will Monitor and Optimise Budgets

A PPC Manager will ensure your account not only meets spend targets, they will reallocate budgets across campaigns based on performance to maximise return on investment.

Increase Traffic and Sales / Leads

Research and add new keywords to campaigns. Reduce cost per conversion

Reduce the Cost of Getting Sales / Leads

Pause keywords that do not convert

Save You Money

By filtering out irrelevant traffic — Add account level negative keywords from these suggestions. By showing more relevant ads — Direct traffic to the ad group that matches the search term exactly.

Maximising Campaign Performance

Adjust bids by the hour, geography and device based on performance.

Test New Ads

A/B test ads to make sure only the best ad copies are active - Pause underperforming ads and create new ones to continue testing

Track Your Quality Score and Optimise

Quality score is very important in Google Ads, it provides a great “Yard Stick” on the health of your campaigns and keywords so it’s important to keep track and optimise to achieve lower cost per click (CPC) and better experience for users.

Manage Shopping Campaigns

They can bring extra expertise to your shopping feed not only ensuring it’s right for the shopping channels like Google but also adding the benefit of SEO improvements.

What should you look for in a PPC Specialist?

A good PPC specialist will help you take your online presence to the next level. They will take the time to fully understand your business and what your trying to achieve with your advertising budget. As mentioned above its important to ask what they specialise in as you would not want to waste time talking to someone who has no expertise in Facebook Ads if that’s where your target audience are.

A good Pay per click expert will most likely offer a free basic audit just to take an initial look at your account to see where improvements can be made and provide you with some projections of the types of results you could expect.

YOUR PPC SPECIALIST SHOULD:

Take the time to understand your business
Specialise in your target area e.g. Facebook
Offer a free basic audit
Provide you with projected results
Take your online presence to the next level

NEW TO PPC? how google ads can help your business

Attract more customers
Reach new customers searching for your product or service on Google Search.
Advertise on different devices, ad types and partner sites
People searching for your products and services will use different devices and may take time to give you their business.
Advertise locally, nationally or globally
Find new potential customers in your local area or across the globe
Measure your success and grow
Clearly see how your advertising budget is working for you and only spend what you allocate.
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