A PPC Specialist has specific expertise and experience in running pay-per-click (PPC) campaigns for businesses of all shapes and budgets. Some only focus on certain advertising platforms, for example I focus on Google Ads, LinkedIn Ads and Bing Ads. There are other platforms including Facebook, Instagram, Twitter etc., so it’s a good idea to find out if they specialise in where you want to advertise.
If you’ve been running your PPC campaigns and you have that niggling feeling that it could be performing better, or you’d like to start using pay per click but have no idea where to start – it’s probably time to hire a PPC Specialist!
A good PPC specialist will help you take your online presence to the next level. They will take the time to fully understand your business and what your trying to achieve with your advertising budget. As mentioned above its important to ask what they specialise in as you would not want to waste time talking to someone who has no expertise in Facebook Ads if that’s where your target audience are.
A good Pay per click expert will most likely offer a free basic audit just to take an initial look at your account to see where improvements can be made and provide you with some projections of the types of results you could expect.