Does your business have any Customer Relationship Management (CRM) software? Perhaps you think your business is too small to use a CRM, or that they’re too complicated and expensive. If this sounds familiar, then keep reading, as I will take you through the five reasons why your business needs a CRM.
CRM software can be as simple or as complex as you need them to be, depending on the size and budget of your business. But it’s basically a way of storing client information, sales leads, tracking sales conversions, workflows, conversations etc., all in one place. Years ago, CRM was basically an Excel spreadsheet with phone numbers and email addresses, but tech has moved on and they are now powerful systems that integrate into business and can streamline, automate and securely store your customer and sales data.
If you’re still sceptical about the need for CRM software in your business, then hopefully my list below will help:
I’ve given you some impressive benefits to implementing CRM software within your organisation. But to achieve these outcomes, it’s essential to choose the right one - don’t select a CRM because you think it will fit or because it’s free (although HubSpot CRM is an excellent free option and a good place to start). Instead, get a clear idea of your business needs and current processes. What and how do you want to improve? Next is to think about your budget. This is important because CRM software varies hugely in price, depending on features and the number of users. And consider this - do you need ongoing technical support and training?
The right CRM system used in the right way can dramatically improve your customer service and retention, help you organise and streamline work processes, increase productivity, become a powerful central hub of sales data and help you manage your sales pipeline. This in turn increases productivity and growth, which ultimately helps you increase sales and profits. Just remember; it’s important to do your research and think about your budget, don’t choose the first one you come across.
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