A comprehensive audit provides valuable insights into an advertising account, highlighting areas that perform well and those that need improvement. It's a fundamental element of a strong strategy.
Crafted to align with customer intent and competitive positioning, ensuring engaging, high-performing ad messaging.
Apart from a tiny percentage, most businesses will have other companies competing for market share in the ad space. I will analyse your competitors in the online advertising space, providing valuable insight and opportunities to gain more search market share.
I go beyond simply bidding on relevant keywords; I develop highly targeted keyword strategies. I continually explore new keywords and optimal match types to enhance effectiveness. This approach aims to deliver superior results, ensuring that your campaigns consistently reach the right audience and achieve the best outcomes for your business.
Ongoing management includes continuous campaign refinement, ensuring your ads stay competitive and cost-effective. This covers bid and keyword adjustments, ad copy testing, remarketing strategies, compliance monitoring, and performance reporting.
You want to ensure that your PPC budget is being used effectively, and you want to see how your spending aligns with the advertising goals we established at the beginning. I will provide monthly reports that detail all of your key metrics and track these numbers against our agreed-upon goals.
Based on solid research and your unique goals, I'll craft a PPC strategy to help you get the most out of your online advertising.
I will work with you to track your sales and leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.
Want better results from Google Ads? Let’s chat about your business and how to make your ads work smarter.