ONLINE WORKSHOP

Google Ads Made Simple – Setting Up a Search Campaign

Delivered by Stacey Pledge

Google Ads Specialist

Beginner

4 Hours

£433

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WORKSHOP SUMMARY

Welcome to Google Ads Made Simple: Setting Up a Search Campaign! In this hands-on workshop, you'll join a small group of no more than 4 participants, ensuring a personalised experience where you can ask questions, receive tailored advice, and leave with a thorough understanding of how to set up a successful Google Ads search campaign. This isn’t just about learning theory – it’s about walking away with practical skills you can use to generate leads and sales for your business immediately.

WHO SHOULD ATTEND?

This workshop is perfect for small business owners, marketing managers, or anyone who wants to learn how to use Google Ads effectively but feels overwhelmed by the platform. Whether you’re completely new to Google Ads or you’ve tried before but aren’t seeing the results you want, this session will give you the clarity and confidence to set up and manage your own campaigns.

learning outcomes

Gain the skills to confidently set up a Google Ads search campaign from start to finish, targeting the right audience and driving valuable traffic to your website.

Learn how to identify and choose the best keywords that match your customers’ intent, ensuring your ads reach people actively searching for what you offer.

Discover how to write ad copy that stands out in search results, encouraging more clicks and, most importantly, conversions.

Master how to set up budgets, bidding strategies, and geo-targeting so that you get the most out of your ad spend without wasting money.

Understand how to monitor campaign performance, interpret key metrics, and make data-driven adjustments to continually improve your ads.

what we will not cover in this session

While this workshop provides a deep dive into setting up Google Ads search campaigns, it won’t cover other campaign types like Display, Video, Shopping, or Performance Max. If you're interested in exploring these advanced options, I offer additional workshops and one-on-one consultations that can help you dive deeper into those areas.

WHO WILL BE DELIVERING THE WORKSHOP?

Stacey Pledge

Google Ads Specialist

Hi, I’m Stacey Pledge, a Google Ads Specialist with over a decade of digital marketing experience, helping small businesses like yours grow through smart, data-driven advertising. I’ve worked across various industries, helping business owners maximise their Google Ads potential to generate leads and drive sales. I’m passionate about simplifying Google Ads for small business owners, breaking down complex concepts into clear, actionable steps. Through my workshops, you’ll gain hands-on experience, practical tips, and the confidence to create profitable campaigns that align with your goals.

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