"A huge difference to our business"
Stacey's work on our PPC has made a huge difference to our business. She has an enormous amount of integrity and is very loyal. We wouldn’t want to be without her.
Microsoft Ads Management
Reach more of the right customers with Microsoft Ads (formerly Bing Ads)
Microsoft Ads (formerly Bing Ads) reaches people you won't always find on Google, often at lower competition and cost per click. For the right business, it's a valuable addition to your paid search, run as part of one joined-up strategy rather than a channel left to tick over on its own.
1
Reach customers Google doesn't
Microsoft Ads puts you in front of people who use Bing, Outlook and Microsoft's wider network, an audience your Google campaigns won't always reach.
2
Managed as part of the bigger picture
Your Microsoft Ads don't run in isolation. They're managed alongside your wider paid search, so budget flows to wherever it's working hardest for your business.
3
Direct access to me
You work with me on your campaigns, not a junior or an account team, with your budget looked after carefully throughout.
Campaigns built around your goals
Microsoft Ads offers more than search alone. Not every campaign type suits every business, so I'll help you decide what's worth running based on your goals and budget, rather than switching everything on by default. Depending on what you're trying to achieve, the options include
Search
Text ads shown when people are actively searching for what you offer, with ad copy written to match their intent. For most lead generation businesses, this is where the strongest opportunity sits.
Audience Ads
Native ads shown across the Microsoft Audience Network, including MSN, Outlook and Microsoft Edge. Useful for staying in front of people who've shown interest, or reaching the right audience earlier in their journey, where there's a genuine reason for it.
Multimedia and Visual Ads
Richer ad formats that combine your text with images and branding, taking up more space in the results and helping you stand out where it counts.
Shopping and Performance Max
For businesses with the right setup, Microsoft also offers product-led and automated cross-network campaigns. These suit some businesses more than others, and I'll always be honest about whether they're the right fit for what you're trying to achieve.
Ready to reach more of the right customers?
If you'd like to talk through how Microsoft Ads could work alongside your existing activity, the first step is a discovery call. It's a chance to talk about your goals and whether Microsoft Ads is the right fit for your budget.
About Stacey Pledge
I'm an independent Google Ads Consultant helping lead generation businesses across the UK, Europe and the US turn their ad spend into better quality enquiries.