ONLINE WORKSHOP

Maximise Your Google Ad Grants Campaigns: A Comprehensive Workshop for Non-Profits

Delivered by Stacey Pledge

Google Ads Specialist

Beginner

3 Hours

£495

VIEW DATES & BOOK

WORKSHOP SUMMARY

Unlock the full potential of your Google Ad Grants with our intensive 3-hour online workshop. Designed specifically for non-profit organisations managing Google Grant Ads accounts, this session will guide you through every step to make the most of your $10,000 monthly ad credit. Learn how to effectively promote your cause, attract donations, and connect with those who need your services most. Limited to just 2 participants, you'll receive personalised attention and actionable strategies to elevate your campaigns and amplify your impact.

WHO SHOULD ATTEND?

This workshop is perfect for Non-Profit Marketing Managers looking to optimise their Google Grant campaigns. Digital Marketing Coordinators seeking to enhance their skills in managing Google Ad Grants. Fundraising Professionals aiming to increase donations through effective online advertising. Small Non-Profit Leaders who handle their own marketing and want to maximise their Google Ad Grants.

learning outcomes

Set Up Correctly: Ensure all settings and conversion tracking are configured to align with your organisation's goals.

Keyword Research: Identify and select the most effective keywords to reach your target audience.

Campaign Structuring: Learn how to structure your campaigns for optimal performance and compliance with Google Ad Grants policies.

Ad Copy Creation: Develop compelling ad copy that resonates with your audience and drives engagement.

Monitoring & Optimisation: Gain the skills to continuously monitor and optimise your campaigns for better results.

Reporting: Set up basic reports to demonstrate campaign performance and impact to stakeholders.

what we will not cover in this session

This workshop is exclusively tailored for managing Google Ad Grants accounts. Standard Google Ads Campaigns will not be covered.

WHO WILL BE DELIVERING THE WORKSHOP?

Stacey Pledge

Google Ads Specialist

Hi, I’m Stacey Pledge, a Google Ads Specialist with over a decade of experience helping non-profits and small business owners grow through effective digital advertising. I specialise in helping organisations make the most of their Google Ad Grants, driving donations, raising awareness, and connecting with the people who need their services most. I’m passionate about empowering non-profits and small businesses with practical knowledge and actionable strategies to achieve their goals. This workshop will provide you with the hands-on guidance and tools you need to optimise your Google Ad Grants campaigns and maximise your impact.

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