PPC Review of Recent News & Updates Jan 2020
To help you keep on top of the latest updates, trends and schools of thought I've pulled together a few highlights of recent goings on in the world of pay per click.
Google are Making it Easier to Understand Performance Changes with Explanations
In an article released on 5th December 2019 Google announced that they have some exciting updates (currently in beta) where you will be able to get an explanation on performance changes.
This will save a huge amount of time sifting through detailed reports and data as the insight will be a case of hovering over and selecting a pop-up option. I have not got an account that has this beta feature in place yet but will add further info as and when it becomes available to me.
For the full and original article please visit Google directly here
Have you linked Google Analytics & Google Ads? Here’s why you should!
If you need to report your ROI to prove the efforts of digital marketing, then tracking your sales or leads is key in helping you demonstrate value. However, if you want to add more power to your reporting and budget / channel decision making then ensuring your Google Ads and Analytics are linked will do just that.
Here Google have laid out in a useful PDF showing you how you can learn by linking them together can help teams build effective campaigns for the modern customer journey.
For the full and original article please visit Google directly here
How to create PPC reports people will read
Adzooma have produced a great article around a huge pain point which is reporting! Reporting is both loved and hated because although it can be time consuming to put together, it’s a fantastic tool to demonstrate performance to key stakeholders.
For the full and original article please visit search engine land directly here
