The 30-Minute Google Ads Review  

When running a Google Ads campaign, regularly conducting a Google Ads review is crucial.

Reviewing your campaigns doesn't have to be a lengthy ordeal. It can be quick - you can do it in less than 30 minutes using this handy checklist. This will help you identify areas where you might be wasting money and ensure that your campaign is as effective as possible.

Depending on the size of your campaign, you may want to do some of the items weekly, whereas others may be monthly.

1. Regularly Check Your Search Terms

You'll want to look at the search terms triggering your ads to get started.

Are there any that are irrelevant to your business? If so, add them to your negative keyword list, so your ads don't appear in future searches.

You can also use negative keywords to prevent your ads from showing up for certain variations of your main keywords. By doing this, you can avoid getting clicks from people who aren't interested in what you're selling.

Adding negative keywords to your campaign is a great way to improve your click-through rate, reduce wasted ad spending, and ensure that your ads are only being shown to people interested in what you offer.

To find your search terms in your Google ads account, click on the "keywords" tab. From there, you can view all the keywords you are currently targeting. You can also add new keywords, edit existing keywords, or pause/resume keywords from this tab. Click on the desired action and follow the prompts.

2. Which Google Ads Bidding Strategy Do You Use?  

When running a Google Ads campaign, it's vital to ensure that you use the right bidding strategy.

The bidding strategy that you choose will depend on your campaign goals. For example, suppose you're trying to get as many clicks as possible. In that case, you'll want to use a different bidding strategy than if you're trying to get the most conversions.

You can change your bidding strategy at any time, so if you're not happy with the results you're getting, don't be afraid to experiment until you find the right approach for your needs.

To find which bidding strategy you are currently using, head over to the campaign-level settings and see an option called "bidding".

You can also learn more about bidding strategies here.  

3. Are You Bidding to Show on the Right Devices at the Right Time?

Device bidding is an essential consideration for any business running Google ads. By default, Google ads are shown to desktop, mobile and tablet users, but it's possible to adjust bids to just target mobile users if these are your best performers.

Mobile device users tend to be more engaged with their devices and are more likely to click on ads. As a result, device bidding can be a valuable tool for reaching potential customers. However, it's important to consider the type of device that your target audience is using.

Ultimately, the right device bidding strategy will vary depending on your business and target audience. For example, if you're targeting business users, you might want to focus on desktop users since they're more likely to be working on a laptop or desktop computer.

Alternatively, mobile device bidding could be a better option if you're targeting consumers since they're more likely to use a smartphone or tablet.

You can change the device bidding at the campaign or ad group level. To do so, head over to Google Ads and within the light grey side navigation, you will see a tab called devices.

By following this simple checklist, you can quickly and easily review your Google Ads campaign to ensure it's as effective as possible.

Need help reviewing your campaigns?

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