In my previous post Tips for Creating Great YouTube Video Ads - Part 1 I looked at the following first three tips:
- Be a Storyteller
- Make Your Introduction Shine
- Attract Interest with an Engaging Video Title
This post will look at some further tips plus a great example to help create a strong video ad that connects with your viewer.
Tip #4 Focus on Real Benefits more Than Features
So your viewer is sticking around to watch what you have to say, great! Make sure you make it a valuable experience and communicate the benefits they will experience.
As a business, you may be tempted to talk about your product or services features, but usually so does everyone else.
Can you think of how your viewer will benefit - Maybe they will save time to focus on something else or feel different?
Tip #5 Make it as Fun as Possible (but keep in line with your brand voice)
It is vital to stay in line with your brand's voice, and if your brand is a serious one, then it may be unsuitable for creating a video full of jokes. However, you could still make it fun.
This is where you need to learn about your intended audience; what do you think they would see as fun?
Can you think of any videos you have seen lately as fun? If so, think of what made it fun for you? Could you use elements as inspiration?
If the subject matter does not lend itself as fun, then perhaps opt for interesting or thought-provoking – something different that stands out from the competition.
Tip #6 It Must Visually Work on Mobile
In a mobile-first world, ensuring your video ad works well on mobile devices is essential.
A good way of doing this is hiring someone who is an expert at creating video ads.
You can find many reputable freelancers on sites like People Per Hour who can produce very professional videos at great value. But make sure you check their portfolio and reviews before you part with any cash.
You should also upload to YouTube and view a mobile before spending any money on advertising to make sure it works as intended.
Tip #7 Make Sure There is a Clear Call to Action
Don't let your viewers guess what you want them to do next. Make sure you tell them with a clear call to action.
Ask yourself what you would like them to do next? Call, complete a form, visit your website?
People typically move through a buyer journey where:
- they become aware of your brand
- consider your brand
- decide to make a purchase, then
- repurchase and/or advocate and recommend your brand to others
Try to think about where in the journey a person may view your video and create the call to action accordingly.
Hopefully, I have provided some good tips for getting creative and to start using this excellent advertising style. As promised, here is an example of a terrific video ad that certainly follows many (if not all) of the tips above.