What should you consider when looking for Google Ads training?

January 19, 2021

Investing in Google Ads (formally AdWords) training is one of the best things you can do for your marketing budget, as it allows you to understand better how to drive traffic in your direction at a lower cost.

Google Ads training is a cost-effective investment, but there are some key things to consider before seeking a provider.

What are you looking to achieve from your Google Ads training?

It sounds simple, but you might be surprised how many people start training programs of all kinds without even really knowing what they hope to achieve. Before contacting a Google ad professional, it is good to have a basic understanding of what you're looking to receive from the training.

Are you just looking for a better understanding of Google ads as a concept? Do you want to learn how to implement Google ads for your business website? Are you transitioning a hobby into a business opportunity and want to maximise your growth potential? Whatever you want to achieve, notarise it from the outset.

You may also already have some basic understanding and training, but are interested in increasing the scope of your knowledge to implement it better.

Who is the training actually for?

Who is going to be using and benefiting from this training? Will it be you personally, or will it be employee(s) directed? This is an essential consideration as it will allow you to perform a necessary skills audit, to determine the level of skill and understanding of the prospective trainee.

Ask your Google ads trainer, as some service providers offer dedicated skills auditing tools you can use, or they can help you work out the key skills required for improvement.

Understanding different learning styles

Everyone has a different way of learning, and it's important to know how the prospective trainee best learns before beginning.

Visual

Visual learners are those who best absorb information when it's graphically presented to them, whether it's symbols, charts, diagrams, photos, video, etc. Key visual approaches and stimuli will lead to a more thorough understanding and improved levels of engagement with visual learners.

Aural

Aural (or Auditory) learners are those who respond to listening when learning. This may be in the form of direct verbal presentation, or it could also be done via pre-recorded lectures. Aural learners will often listen to the information presented while making their own notes for later reference.

Reading/Writing

These learners prefer the written word, both in terms of reading reference material and writing themselves, to best engage them through the learning process. PowerPoint presentations, handouts, textbooks, coursework, and written assignments are some of the best ways to approach these learners.

Kinaesthetic

Kinaesthetic learners tend to prefer a more hands-on and participation-based approach to learning, they need to take an active role in the learning process. They respond to tactile stimulus, however, use all their senses rather than just touch in order to approach the way they best learn.

It's important to note that learners are generally neither one nor another of these styles, most people are a mix. A good training provider will take this into account and incorporate elements of all the above into a cohesive and inclusive training program for learners of all preferences.

One-to-one or group training

Both group-based and individual training approaches have their positives and negatives to consider.

Group advantages

  • Interaction and learning from others
  • Costs generally lower than one-to-one

Group disadvantages

  • Disruptive members damaging others' learning
  • Dedicated training time needs to be scheduled

Individual advantages

  • Learning at a pace suited to the individual
  • Easier to tailor material to individual needs

Individual disadvantages

  • Often more costly than group training initiatives
  • More planning required for training multiple people

Online or in person?

Learning online has the benefits that learners can learn "together" even while apart.

It's also often a much cheaper solution. The drawbacks are that you don't get the communal learning experience that you do with a face-to-face training program. Another benefit of face-to-face training is that it's cheaper and easier to organise. A disadvantage of that, however, is the valuable company time has to be blocked off for the training process.

Budget your investment

Google ads training can be a great investment in your business, allowing you to better understand how to drive traffic to your website. You need to establish beforehand how many resources you can budget, however, both in terms of money and time, in order to get those benefits.

About Stacey Pledge

I'm a PPC Specialist helping clients across the UK, Europe and the US get the best from their pay per click campaigns and reaching their business goals.

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