Do you want to grow your brand and increase sales of your products or services? When used correctly email marketing is one of the most popular and effective marketing tools your business can use.
Here I explain why all businesses big and small in any industry can benefit from a mailing list and I also provide some free email marketing software solutions to help get you started.
Email marketing is a marketing channel that uses email to promote your products or services as well as any promotions, sales announcements, news updates, new blog posts etc. To do this effectively you can use email marketing software like Mailchimp, Mailerlite, Drip or AWeber. These systems collect email addresses (subscribers) who you can them email from within the system.
What’s important here is that these subscribers have given permission for you to contact them by completing an online form. Remember you can’t add your own contacts to your mailing list as this would go against GDPR legislation.
Email is one of the most effective marketing tools your business can use as it has the ability to build relationships and create trust which in turn can boost conversion rates and create sales. Here are some other benefits for your business:
There are numerous email marketing software systems to choose from and it can be overwhelming selecting which is the most appropriate for your business. If you're new to email marketing and you are on a tight budget software like Mailchimp or Mailerlite are a great option as they offer free plans.
As you build your mailing list you may want to upgrade to a more powerful system that allows you to have more subscribers, send more emails and create segmented lists for more targeted email campaigns. They also offer more in-depth analytics which is essential when AB testing and some systems can be integrated with software such as Shopify and WooCommerse providing a powerful personalised online shopping experience.
Once you have chosen your software the next step is to grow your email list. For some this process can be quick depending on your product or service, whilst for others this will take time. There are many ways to do this including:
In a busy online world that sometimes feels dominated by algorithms, your mailing list is your chance to be seen.
Whether you’re a new small business selling products or an established B2B company, your email list is an excellent way to build relationships, create trust, reward loyal customers, communicate your news, promotions, get feedback and drive traffic to your website.