Where to advertise online

As a business owner, your biggest concerns when advertising online should be costs and results.

With so many possible places to advertise your business online, figuring out a starting point can be a daunting task. In the blog post below, I'll share some of the best places to advertise your business that you should try out.

Search Engines

Your website can be a great marketing tool, but only if web users can find it.

The best way to increase your website's visibility is by investing in search engine optimisation. SEO essentially involves creating and publishing original content, using keywords, and earning links from other authoritative websites.

Doing this will help you rank higher on search engine result pages for searches related to your products and services, leading to more traffic, more leads, and higher conversion.

You can also advertise on search engines – this is called PPC (pay per click). I have put together many other blogs on the topic, but here is an excellent place to start.

What Are The Advantages Of Pay Per Click Advertising?

Social Media

Social media platforms like Facebook, Instagram, Twitter, TikTok, etc., present a perfect opportunity for business owners to engage with their target customers and get new customers online.

They offer audience targeting based on demographic information such as age, gender, ethnicity, income levels, and location allowing you to reach users most likely to be part of your target audience with every campaign.

Social media plays a crucial role in your marketing strategy because it lets you promote your website and attract more inbound traffic.

Influencer Marketing

Influencer marketing is a great advertising strategy for businesses to create brand awareness, build trust, and generate sales.

It involves partnering with an influencer to promote your products and services through social media outlets like YouTube, Instagram, TikTok, and Twitter.

As consumers become more sceptical of brands and their marketing tactics, influencer marketing allows you to advertise through someone your target audience engages with daily, therefore building trust, which is crucial for successful market penetration.

Display Advertising

Display advertising, also known as banner advertising, involves advertising on third party websites through banners, texts, images, video, etc. It can be divided into two main categories:

• Site placement advertising: This type of display advertising allows you to choose the website on which you would like to run your ads.
  
• Contextual advertising: The Google display network places your ad on a relevant website. For example, if you sell dog food, your ad will appear on a pet adoption website or a veterinary website.

Display advertising helps create more brand awareness, more leads and ultimately more sales.

This list is by no means complete, but it's an excellent place to start testing online. If you need help creating an effective digital marketing strategy for your business, contact me today.