PPC blog

Should You Try Microsoft Advertising?

In the world of eCommerce, the key to driving traffic to your website and growing […]

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The Common Terms In PPC Advertising - And What They Mean

Whether you've enjoyed the fruits of a successful pay per click ad campaign before or […]

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AB Testing in Pay Per Click. What Is It, and Where's a Good Place to Start!

AB testing is a helpful optimisation method for any online advertiser. It's a process that […]

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5 Good Reasons to Regularly Run PPC Experiments

Pay Per Click (PPC) is a popular form of internet marketing whereby advertisers can essentially […]

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Are you ready for Google Analytics 4.0?

Any business owner serious about measuring the impact of their online marketing budget should use […]

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What Are The Advantages Of Pay Per Click Advertising?

Investing in any marketing channel is always a subject for debate when resources are limited. […]

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5 Good Reasons Why Pay Per Click Is an Important Part of Your Digital Marketing Strategy

We're big fans of pay per click. It is our job, after all! We often […]

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How To Find Out Your Quality Score In Google Ads (And Improve It Once You Do!)

If you have been using Google Ads to get more business online, then chances are […]

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Use Your Advertising Goals To Choose Your Google Ads Bid Strategy

Choosing the right Google Ads bidding strategy to meet your advertising goals is vital to […]

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