PPC (pay-per-click) advertising is a popular tool allowing businesses to reach their customers using keywords that relate to search queries typed into a search engine such as Google. Many business owners will choose to manage their PPC on their own which is fine, but there are many factors to consider and a great risk of wasting money. That is why utilising the skills and experience of a PPC expert will be more cost-effective and less time-consuming. Below are five good reasons to hire a professional PPC Specialist to manage your PPC accounts.
Launching an ad campaign is more complicated than you would first assume, and getting the copy right can be one of the most difficult aspects. However, a PPC expert will know what kind of copy works, as well as analysing your competitors. As such, you will have copy that’s destined to deliver the high CTR’s (Click Through Rates) you are looking to achieve.
For people to find your ad, you need to use the right kind of keywords. This may seem like a simple process on the surface, thanks to tools such as Google’s Keyword Planner, but the truth is only a seasoned professional will be able to retrieve the kind of keywords that work. They will often use a slew of different keyword research tools, and consider several different factors when looking at keywords, including where your customer maybe within the buying funnel.
While it can be a great feeling to know that your ad is exceeding expectation when it comes to CTR, I need to know the statistics behind the success so I can implement them in future campaigns. Not only can PPC experts track sales, but they are also able to determine where customers are coming from, allowing you to tailor ads accordingly in the future.
There’s nothing that drains the budget of a PPC campaign more than click fraud. Search engines will endeavour to block any fraudulent clicks, and refund you later. However, this can affect the cashflow of a business, so fraudulent clicks require a more pro-active approach to ensure that you’re not wasting money on a campaign. In this regard, you should hand over the reins to a PPC expert who will ensure that any fraudulent activity is dealt with sooner than later, meaning that your budget isn’t be used up on unnecessary clicks, and refunds are issued where applicable.
It would be easy to assume that the dealing of PPC ads is a relatively quick process, but this is only the case if it isn’t done properly, which completely defeats the object. PPC advertising can take a great deal of research, which in turn can take a great amount of time. While PPC experts will have quicker ways of gaining this information, those of you new to the fold can be left scratching your heads. However, allowing a PPC expert to take over leaves me to concentrate on other aspects of the business.
This is only a handful of reasons as to why you should consider hiring the services of a professional PPC Specialist like me, but once you do, you’ll wonder how you ever managed without one.