3 Benefits of Google Display Advertising

Google's display advertising campaigns are an excellent and cost-effective way to reach your target audience away from search engines.

But what are the benefits of diverting some of your ad budget into this type of campaign?

Here I will cover three of them.

Benefit One: You can expand brand awareness at little risk!

"One image can change everything."

Visual ads are one of the most potent methods for connecting with current and potential customers. They can be seen by millions of people on millions of sites and apps across the web, reaching far beyond the constraints of traditional advertising.

In most cases, it is cheaper than a search CPC, and many advertisers use it to complement their search campaigns.

Benefit Two: It could improve your revenue

Display ads can have a direct impact on increasing your revenue.

A standard method of displaying adverting is connecting with people who came to your website and left something in their basket during checkout or did not complete a lead form.

This could be a second bite at the cherry of getting them back to your site to convert into a paying customer!    

Benefit Three: It's an excellent solution for increasing traffic

Visual ads are one of the best ways to get more attention and calls to your business.

A selection of google display adverts
Example of display ads for a traineeship ad campaign

You know what they say, one image is worth a thousand words!

How Can I Help with Google Display Advertising?

Over the years, I have developed tried and tested methods of creating successful display campaigns which include Google display advertising.

From the suitable structures, optimal audience targeting and engaging ad copy that follows best practices to ensure excellent PPC performance.

If you would like to improve your PPC campaigns' performance, please contact me or call me on 01392 927 520, and I will be more than happy to help!

Stacey Pledge

About Stacey Pledge

I'm a PPC Specialist helping clients across the UK, Europe and the US get the best from their pay-per-click campaigns and reach their business goals.

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