PPC In-House Vs Outsourcing: Which Is Right For Your Business?

If you’re reading this, you’ll already know just how vital Pay Per Click advertising is for generating leads and revenue growth. But when it comes to deciding to manage your campaigns in-house or outsourcing, that’s where things can get a little more complicated.

What’s best for your business will depend on several factors. Here’s what to consider, including the pros and cons of in-house vs outsourcing PPC:

Keep It In-House For Greater Control

The most obvious benefits for keeping your PPC management in-house is control and reaction time. If there’s a plan change, or a problem crops up, you can step in and take action straight away.

On the other hand, if you’ve hired an external contractor or PPC agency, you have to get in touch, and there may be a delay between doing that and modifying a campaign or resolving an issue. The issue could be intensified if your external team of PPC specialists aren’t yet up to speed on how your business operates and how you like to run your campaigns.

That said, even an in-house team takes time to set up.

If you want to see results quickly, then doing it in-house probably won’t be sufficient for smaller businesses – especially if your staff are still honing their in-house pay per click skills while attending to other responsibilities.

Hiring even one dedicated professional for Pay Per Click management will be costly, and it can take time to hunt down the right person for the job.

One solution here is to put one in-house person in charge of Pay Per Click management, but make sure they have training and support from an external agency, such as Pledge Consultancy. This way, you’re able to react to issues quickly, while still getting the expertise you need.

Outsource Pay Per Click for Real Expertise

Of course, it’s this expertise that is the big benefit of outsourcing. With the right PPC agency, you’re getting a team of experienced professionals with specialist knowledge in all the competencies needed to get the most from your PPC budget.

If you don’t have the resources in-house or the space for the infrastructure, tools, and personnel to handle PPC, this is the best option. It’s usually the most cost-effective option too. After all, it not about getting the cheapest solution; it’s about getting the most from your PPC spend.

Of course, a lot depends on what you’re trying to achieve with your PPC campaigns. If you’re running a very basic campaign and need someone with an in-depth understanding of your business and your customer demographic, then ideally you’ll want someone that’s already on your team to take responsibility for the function.

An external agency can provide the back-up, as well as tools and the option to scale up once you’re ready to take your PPC campaigns to a more advanced level.

Pledge Consultancy – the best of both worlds

Discovering what works best for you means talking to an expert like me. Since I've worked with businesses in a diverse range of industries both in-house and outsourced, I have an in-depth knowledge of what’s best for every type of company, based on size, niche and business model. And I won’t advise you to outsource - if it’s not the best option.

What I will do is guide and support you and your team towards getting the best results for your budget, in terms of capturing quality traffic, identifying leads and, ultimately, driving sales for your business.

However, if you want to focus on your core business and outsource the entire PPC function, I can do that too!

Delivering the results you want to see without any of the hassles of recruiting and building the infrastructure in-house.

To find out the best solution for your business, in the first instance, get in touch on 01392 927 520 to find out how you could benefit from a FREE PPC audit.

Stacey Pledge

About Stacey Pledge

I'm a PPC Specialist helping clients across the UK, Europe and the US get the best from their pay-per-click campaigns and reach their business goals.

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