Pay per click (or PPC) advertising is a very popular platform offered by companies such as Google. It allows businesses of all shapes and sizes to reach potential customers by bidding on certain keywords that closely match the search query a user typed into a search bar. Sounds simple enough? So why might you need a professional PPC Specialist?
Many people do choose to manage their pay per click accounts by themselves which is ok, but there are many aspects to consider and a significant risk of wasting precious budget as well as time that could negatively impact the business. That is why employing the expertise of an experienced PPC specialist would be a more cost-effective option for many. However, it’s good to always make sure the person you wish to hire can provide references.
Here are just a few (of many) good reasons to hire a professional Pay Per Click Specialist to manage your paid search accounts on your behalf.
For people to see your ads in the first place, you need to use the right keywords. On the surface it may seem like an easy task, but the truth is only an experienced professional will be able to select the kind of keywords that trigger for quality traffic.
In-depth keyword research would take place using a variety of tools and platforms. There will also be deep consideration around where your customer maybe currently within the buying funnel when using certain search terms.
Starting an advertising campaign for example in AdWords can be more complicated than you might expect. Getting your ad copy speaking to the right people at the right time to obtain a high click through rate can be one of the most difficult aspects. A PPC expert will know what type of ad copy works well though experience, competitor research and regular AB testing, which will help you obtain the high CTR’s (Click Through Rates) you are looking to accomplish.
While it’s great that your ad may have high click through rates and generating clicks its important to understand the stats behind the achievement so similar strategies can be put in place for campaign growth. A PPC Specialist will set up vital goal tracking for you to measure conversions for example, when someone makes a purchase, completes a lead form or calls the sales team.
It very easy to assume that managing your paid search account is a quick process, but this is only the case if it isn’t done correctly. Done properly, pay per click advertising can take a large amount of research, which in turn can take a great amount of time. Granted a PPC specialist will have faster method of gaining this info, while those of you new to the PPC world can be left pondering. Allowing a PPC expert to take over leaves you to concentrate on other aspects of the business.
This is only a handful of reasons as to why you should consider hiring the services of a professional PPC Specialist, but once you do, you’ll wonder how you ever managed without one.
If you are new to Paid Search and want to find out more about how platforms like Google AdWords could help grow your business please do get in touch as I can either set up accounts for you or provide training so you can do yourself. Equally, if your already running your own PPC account then why not get in touch and request a free audit today!