When I speak to small business owners who are running their own Google Ads, one thing I often notice is this: when they’re working out whether their ads are “working,” they usually look only at the first sale. On paper, that makes sense. You run an ad, someone clicks, and they make a purchase. So, […]
Taking care of your Google Ads, LinkedIn Ads and Bing Ads
PPC Management Exeter
If you’re an Exeter based business and looking for someone to get the best from your pay per click campaigns, then you could benefit from our PPC management service.
I work with many local businesses and only manage one client per industry to ensure complete focus and no competitor conflicts. My aim is to always get the best quality traffic to your website for the lowest price possible using tried and tested PPC strategies and tactics.
I work with many local businesses and only manage one client per industry to ensure complete focus and no competitor conflicts. My aim is to always get the best quality traffic to your website for the lowest price possible using tried and tested PPC strategies and tactics.
Why get someone local to manage your pay per click campaigns?
At a very top level if you find a good PPC manager and they come on board with your business they can make a real impact to your bottom line. This is because PPC experts are a specialists in all things pay-per-click and will become knowledge in your business too.
A great deal of the time, especially if you're trying to manage the campaign yourself, then PPC can get neglected as more pressing things take your attention; but all the while it will be quietly in the background spending your money. With a PPC management service this won’t happen – it’s a PPC Manager does day in and day out, so your advertising money is at the forefront of their attention.
PPC Case StudIES
See how my Google Ads services have helped grow my client's businesses.
VIEW PPC CASE STUDIES
Exeter Google Ads Specialist
My core specialism is all things Google Ads. I ensure your account settings are configured correctly, you have the right campaign structure, tightly themed ad groups and great adverts that are working hard for your business. Plus, that you are getting the right kind of traffic (the converting type) at the best price which increases your sales and leads.
LinkedIn Ads Great for B2B
As well as Google Ads in recent years I have been driving some of my client’s budget on LinkedIn Ads. It’s a fantastic platform, and although can be slightly more expensive that Google Ads the conversion rate for B2B has been amazing. What’s more, the leads we are finding are fantastic quality which is resulting in huge impacts on ROI.
LinkedIn provides a great range of ad styles and has a great lead gen feature where you can send paid for direct messages with lead forms to say an event or demo to your exact audience type. This form of advertising we’ve seen generate 50% conversion rates which was a great return on the client’s investment.
Microsoft (Bing) Ads
Lots of advertisers do not realise the untapped opportunity of Bing Ads. Especially now that they have a new partnership with LinkedIn it’s making them a great option for many B2B and B2C advertisers. A great feature too is that you can import your Google Ads campaign into Bing so no need to duplicate massive campaign builds.
key actions
Audit & Objectives
Ads & Creatives
PPC Optimisation
Competitor Analysis
Keywords
PPC Reporting
Identify Target Audience
Campaign Structure
Conversion Rate Optimisation
PPC Strategy
Tracking & Conversions
PPC Strategy Review
Audit & Objectives
PPC Audits are essential to understand the current picture is with the advertising account like wasted ad spend. The audit and setting out your objectives then become the foundation of your PPC strategy moving forwards.
Ads & Creatives
For a large proportion of ongoing PPC management I will be crafting you the best ads and creatives to keep your message resonating with your target audience and increase click through rates.
PPC Optimisation
Ongoing optimisation as mentioned above will involve budget management, AB ad testing and keyword refinement to name but a few tasks.
Competitor Analysis
Apart from a very small percentage, most businesses will have other businesses competing for market share. Analysing your PPC competitors provide valuable insight and opportunities to gain more search market share.
Keywords
A good account bids on relevant keywords but an amazing account focuses on highly targeted keywords with the right match types. Part of the PPC management will involve the ongoing search for new keywords and the perfect match type to bring in the best results.
PPC Reporting
You want to know that your PPC spend is working and also that we are producing the results agreed at the objective/strategy stage. You’ll receive a bespoke monthly report detailing all the important metrics and how they compare against your chosen previous period.
Identify Target Audience
We spend a good proportion of time understanding who you are trying to sell your products and services too in order to ensure the right people are clicking your ads and visiting your website.
Campaign Structure
We take time to make sure your campaigns are structured appropriately for not only ease of management but also relevancy and optimum budget distribution.
Conversion Rate Optimisation
You’ll receive expert advise on how to optimise your landing pages to increase your conversion rate.
PPC Strategy & Reviews
Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.
Tracking & Conversions
We will work with you to ensure your tracking your sales / leads (conversions) through your pay per click efforts so you are clear on your return on ad spend.
PPC Strategy Review
Based on solid research and your individual business goals form the best strategy for your PPC campaigns. Also, periodic Reviews will ensure your campaign goals stay on track.
Related Google Ads Services
My latest PPC blog posts
Why I’m Talking to Clients About Marketing Efficiency Ratio (MER)
Read more
If you’ve been running Google Ads (or any paid ads), you’ve probably come across the term ROAS - Return on Ad Spend. It’s one of the most common metrics used to measure whether ads are “profitable” or not. ROAS is useful, but lately I’ve found myself introducing clients to an additional way of looking at […]
Is Google Ads Affordable for a Small Business Budget?
Read more
Yes, it absolutely is affordable for a small business budget and that’s one of the best things about Google Ads. It’s a pay-per-click platform designed to give you full control over how much you spend, when you spend it, and what results you expect in return. So if you’re on the fence about the affordability […]
NEW TO PPC? how google ads can help your business
Attract more customers
Reach new customers searching for your product or service on Google Search.
Advertise on different devices, ad types and partner sites
People searching for your products and services will use different devices and may take time to give you their business.
Advertise locally, nationally or globally
Find new potential customers in your local area or across the globe
Measure your success and grow
Clearly see how your advertising budget is working for you and only spend what you allocate.