The 5 Facebook Ad Types You Need to Know About in 2021

June 8, 2021

Do you have a business struggling to gain traction online, or are you interested in taking your business advertising onto social media? If so, here are the main types of Facebook ad types you can use to reach your target audience when advertising on this popular social media platform.

1. Image Ads

You've likely seen Facebook ads in the form of images when you scroll through your Facebook feed. One glossy picture showing off your product in all its glory is a simple, effective and very eye-catching promotion tool if you have a product to sell and customers to find.

2. Video Ads

Movement draws your attention, and a Facebook video ad is no different. Show off your product from multiple angles and use this ad type to visualise your products' quality or give a quick overview of what your business provides.

3. Carousel Ads

Send the viewer on a journey through your collection with up to ten pictures, each with a clickable link. This option is excellent if you have many products and want to put a selection of goods in front of a potential customer. Variety is the spice of life, and the more products you set before a customer, the greater the chance of a purchase.

4. Instant Experience

Your ad was good enough to get someone interested. Great! Now, when they click on it, you want them to stay a while longer. That's where the Instant Experience ad comes in.

When they click on the ad, it expands into an entire page, similar to an actual web page where you can tell your brand's story and exactly what you can offer. Launching ad campaigns can be daunting, but the handy template options can speed up your content creation.

5. Collection

The collection is the premium all-singing, all-dancing ad, best used after testing your product or service using one of the other ad types. The Instant Experience ad is taken to the next level here, and products can take the potential customer through to your website to drive sales and bring in that much-needed revenue for your business.

Show off your product catalogue and provide the viewer with a seamless browsing experience that is user friendly and enjoyably simple.

There you have it! You can use a great range of Facebook ad types to launch targeted and effective advertising for your business in 2021.

If you're looking for help with Facebook PPC you can depend on, contact the team at Pledge Consultancy today to discuss your advertising aims.

About Stacey Pledge

I'm a PPC Specialist helping clients across the UK, Europe and the US get the best from their pay per click campaigns and reaching their business goals.

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