Cyber Security PPC Case Study

PPC MANAGEMENT

Cyber Security PPC Case Study

CLIENT
Under NDA (Non-disclosure agreement)
CATEGORY
Cyber Security
PPC CUSTOMER SINCE
2018

key statistics

20%
increase in website traffic
30%
increase in conversions
20%
decrease in bounce rate
About the client
A leading cyber security company based in the South West.

The Objective

A proof of concept project to establish if PPC was a viable source of traffic for this leading cyber security company. To ensure quality traffic was being driven to the website ready for a demo (conversion).

THE strategy

As this was a new Google Ads account, I was unable to carry out a PPC audit, however I was able to gather extensive information from my keyword and competitor research. The strategy started off as product-based keywords, but it was soon apparent that a more solution-based approach was more fruitful and cost effective in this highly competitive and expensive industry.

The Results

The initial results were mixed and from the valuable data we collected an altered strategy was implemented. By altering the strategy based on real search data the business saw a 30% increase in conversions and 20% increase in website visitors. I also provided conversion rate optimisation advice for the dedicated landing page which also contributed in higher conversions and lower bounce rate.

Summary

PPC strategy should always be led by data analysis, and in this case altering strategy based on search data resulted in increased conversions and website visitors.
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