A leading cyber security company based in the South West.
Objective
A proof of concept project to establish if PPC was a viable source of traffic for this leading cyber security company. To ensure quality traffic was being driven to the website ready for a demo (conversion).
Strategy
As this was a new Google Ads account, I was unable to carry out a PPC audit, however I was able to gather extensive information from keyword and competitor research. The strategy started off as product-based keywords, but it was soon apparent that a more solution-based approach was more fruitful and cost effective in this highly competitive and expensive industry.
Results
The initial results were mixed and from the valuable data I collected an altered strategy was implemented. By altering the strategy based on real search data the business saw a 30% increase in conversions and 20% increase in website visitors. I also provided conversion rate optimisation advice for the dedicated landing page which also contributed in higher conversions and lower bounce rate.
Data
Summary
PPC strategy should always be led by data analysis, and in this case altering strategy based on search data resulted in increased conversions and website visitors.
