About the client
A leading cyber security company based in the South West.
Objective
A proof of concept project to establish if PPC was a viable source of traffic for this leading cyber security company. To ensure quality traffic was being driven to the website ready for a demo (conversion).
Strategy
As this was a new Google Ads account, I was unable to carry out a PPC audit, however I was able to gather extensive information from keyword and competitor research. The strategy started off as product-based keywords, but it was soon apparent that a more solution-based approach was more fruitful and cost effective in this highly competitive and expensive industry.
Results
The initial results were mixed and from the valuable data I collected an altered strategy was implemented. By altering the strategy based on real search data the business saw a 30% increase in conversions and 20% increase in website visitors. I also provided conversion rate optimisation advice for the dedicated landing page which also contributed in higher conversions and lower bounce rate.
