Gift Card Exchange Case Study | Pledge Consultancy

About the client

Cardyard is an online E-commerce platform that allows people to release the value in their gift cards. It does this by converting them into cash or gift cards and also sells gift cards at discount prices.

Objective

A popular UK gift card exchange company approached Pledge Consultancy Ltd to help them get on top of their paid advertising activity. Cardyard had a feeling their paid advertising efforts were working but did not have the visibility to know for sure, so I needed to get better clarity for the client.

Strategy

First of all, I carried out a thorough PPC audit to see the areas working great for the client and areas not performing as desired. A few things cropped up, but one major issue was that the tracking of conversions was not fully implemented and fed through to their Analytics software. The ad campaigns themselves were okay but restrained and hemmed in, which went against the businesses growth aims. However, with a restructure focused on the account's growth, the client has seen much better results.

Results

The results have been much more clarity for the client – they know that paid advertising is a key contributor to their marketing activities. This gives them confidence where to spend hard earned marketing budget. Also, with a focus on growth, the clients brand awareness has increased with new customers every day finding them and signing up – fantastic results!

Data

"We now have confidence our ads are working"

Stacey carried out a review and showed us where our efforts were working, and where we should make changes. We now have confidence our ads are working, and most importantly we can control spend and see results. With Stacey's stewardship, we are now getting visible ROI with our marketing spend and moving forward as a business.

Mike Hayman

Managing Director, Cardyard

Summary

Business objectives can and do change; therefore, so must advertising campaigns. This means it's essential to make sure everything is aiming for the same target.

More case studies

Garage Doors

30% Increase in conversion rate

Mortgage Broker

240% Increase in leads

Online Training Provider

50% Decrease in cost per click

Cyber Security

20% increase in website traffic

Garage Doors

136% increase in click-through rate

Travel Insurance

148% decrease in cost per acquisition

Recycling Machinery

51% increase in website traffic

Software-as-a-Service

59% Decrease in wasted ad spend

Ready to get started?

Gift Card Exchange PPC Case Study

About the client

Objective

Strategy

Results

Data

"We now have confidence our ads are working"

Mike Hayman

Summary

More case studies

Garage Doors

Mortgage Broker

Online Training Provider

Cyber Security

Garage Doors

Travel Insurance

Recycling Machinery

Software-as-a-Service

Request a call back