Online Learning Provider PPC Case Study

PPC MANAGEMENT

Online Learning Provider PPC Case Study

CLIENT
David & Charles Ltd
CATEGORY
Software Provider (SaaS)
PPC CUSTOMER SINCE
2019

key statistics

50%
Decrease in cost per click
150%
Increase in click-through rate
200%
Increase in online sales
About the client
David & Charles work with selected premium brand partners to deliver online learning.

The Objective

We were approached by an Exeter based publisher looking to sell their amazing online embroidery courses in partnership with the Royal School of Needlework. Their initial objective was for the Google Ads campaign to generate enough sales to prove that it is a profitable advertising channel for the business.

THE strategy

From our research, we discovered that although the Royal School of Needlework was a renowned brand, the own publisher's name was not yet as recognised in the world of embroidery. Therefore, our strategy was to not only generate a steady flow of sales of the online courses it was also to build brand awareness (and confidence) that would lead to sales in the longer term. Focusing on expanding into other PPC channels and creating engaging ad copy were just some of the tactics we utilised to grow this account.

The Results

Some of the top results we have achieved were a 50% decrease in cost per click, 150% increase in click-through rate and 200% Increase in online sales. Plus a carefully structured campaign that the businesses newly appointed Marketing Manager could take on with ease and start to build on to their next exciting phase.

Summary

Although online sales are key to a businesses success, it's important to consider your brand awareness too. PPC can help you do both!
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